Why: Roll’d re-entered the sponsorship market this week with two new 3-year partnerships with Hockey Australia and Netball Victoria. Previously partnered with Melbourne United.

Context: Both deals have a clear focus on combining elite programs (signage and apparel assets) with grassroots participation (catering supply agreements), suggesting a clear strategy for the Brand.

So what: Look for Roll’d to continue in this vein through targeting of other high-participation sports that have elite/national pathways (e.g. Athletics, Swimming, Soccer and others).