Why: New entrant into sponsorship this week signing with the Sydney Swans. Sub-brand MOVA also announced a deal with the Essendon Bombers last month.

Context: Dreame is a Chinese powerhouse in high-end smart appliances such as robotic vacuum cleaners and have been steadily expanding into new product categories across home, mobility, and personal care.

So what: Their Outdoor product skew (robotic lawnmowers and pool cleaners) is strongly aligned to sport fans, particularly those played in summer and on grass or in the water.