Which are the hottest categories for sponsorship investment right now?
Introducing Hot Categories… Scout’s weekly rank of the sectors most active in sponsorship. Access to the full rankings available in the Scout Pro Dashboard.
Hot Categories - Top 10 this week
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Payment Providers is currently the hottest category in sponsorship, after recent deals for:
eBury x Adelaide United (Shorts Front partner, signed this week)
Airwallex x Essendon, Blues
Revolut x Hawthorn
Corpay x Rugby (renewal), LIV Golf
Lawyers rose to #3, driven by 8 new partnerships. Top deals include:
Maurice Blackburn x Carlton FC (new Platinum partnership this week)
Thomson Geer x Adelaide Crows (this week)
Aitken Partners x Melbourne FC
MCB Lawyers x Manly
Outside of the top 10, the Building Products category grew 16 places. Key deals include:
New Age Veneers x Manly (Shorts partnership renewed this week)
Bowens x Collingwood (renewal this month)
James Hardie x Melbourne Stars (new late 2025)
About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend in the last 3 months).
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