We know it’s hard staying on top of what’s happening in sponsorship each week.
The Scout Pro Monthly Wrap provides a summary of the key movements from the last month, with more details about the biggest announcements, new market entrants and most active brands and categories. Pro users can explore these things in full in the Scout Pro Dashboard.
Highlights
Monthly Wrap (Mar 13 - Apr 20)
Top new entrants include HUGO BOSS, Dreame, EnergyAustralia, Helloworld, JAGGAD, THE ICONIC, Sports Direct
Other key new deals include CommBank x Brisbane 2032, Harvey Norman x Rugby Aus (grassroots), Asahi v VRC
Top renewals come from AFL and Clubland, including Virgin, Chemist Warehouse, CyberCX, REA, ASICS
Top Expiries (last 3 months) include Origin, Sanitarium, Rebel, Grill’d
Other active brands include HCF, Vinarchy, Melbourne Airport, Joga
Most active categories include Coffee, Wellness, Clothing, Lawyers
Monthly Wrap
Top New Sponsorships:
Top New Deals Last Month (Mar 13 - Apr 20)
Top New Sponsorships - New Entrants Only:
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Top Renewals:
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Top Expiries (last 3 months):
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See all in your Scout Pro Dashboard » Sponsor Database tab » Show Filters » Last Expiry
Most Active Brands:
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Most Active Categories (# new deals):
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Most Active Categories (new spend):
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Check out Hot Categories, a weekly rank of the most active categories in sponsorship accounting for the above and more, in the Category Temperature Score.
Look out for weekly emails and explore more in the Sponsor Database - a unique benefit to Scout Pro subscribers.
Bonus - AFL Club Asset Mix
Below shows the Brands holding each of the kit assets for the AFL Clubs. To see this for other codes, or to overlay expiry dates, reach out for a chat.
Other Scout Pro Features
Make the most out of Scout Pro’s exclusive benefits:
Weekly Wrap
The hidden market (unannounced changes)
Hot Categories
Brands To Watch
Sponsor Database (dashboard)
Monthly Wrap (monthly emails like this one)