The Weekly Wrap is a one-stop shop for all Scout Pro content. Explore further in the Scout Pro Dashboard, with details of 9,000+ sponsorships.
Covered in this article
Hot Categories
Your weekly rank of the sectors most active in sponsorship, based on Scout’s Category Temperature.
The Clothing category entered the top 10 this week, driven by:
HUGO BOSS x Australian Open (replacing Ralph Lauren)
Tony Barlow x West Coast Eagles (renewal)
New Era Cap x Sydney Roosters (tracked by Scout, no public announcement)
There have been 18 new deals in the last three months, including:
JAGGAD x Hawks W
THE ICONIC x Knights NRLW
Forcast x NSW Waratahs W
Suitor x NSW Waratahs Men
Eden Park Paris x various
Blundstone x Tasmania FC
Many movements in Clothing and Sportswear have been fuelled by Cotton On’s exit from AFLW apparel, allowing AFLW teams to pursue new kit suppliers and prospect the sector more broadly.
See the rest of Hot Categories this week with Scout Pro
About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Your weekly list of Brands primed for future sponsorship activity, based on recent activity and changes to the competitive landscape.
Why: New entrant in Aus sponsorship, signing with Sydney Roosters. Active in sponsorship in other global markets (Major League Soccer, Man City, USA Cycling)
Context: Audio tech brand entered the Aus market in early 2020s through JB Hifi and Good Guys, eventually expanding their presence into Harvey Norman and Officeworks. Move into sponsorship marks a shift in Brand positioning from low-cost disruptor to established player.
So What: Active lifestyle, Commuters and Gamers are key market segments. Look for JLab to expand into partnerships that align with these audiences. An AFL Club partnership would round out a national presence for the Brand.
See the remaining Brands to Watch this week with Scout Pro
Scout tracks all Club websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
New Entrants (brands new to sponsorship this week)
See New Entrants this week with Scout Pro
Unannounced New Deals (detected by Scout but not via public announcement)
See Unannounced New Deals this week with Scout Pro
Recent Expiries (detected by Scout after sponsor removed from website)
See Recent Expiries with Scout Pro
Explore further in the Scout Pro Dashboard for interactive features and more details, including all other sponsorships, recent activity, and Term.
Explore more in the Scout Pro Dashboard
See the full list of 100+ sponsorship categories
Scout Pro Dashboard - see 100+ categories (example week)
Interactive features to see details of all recent activity
Scout Pro Dashboard - see details by hovering (example week)
See the Hidden Market each week
This Week In Sponsorship - new entrants, hidden market, and other sponsorships
Know every sponsorship for a brand, category, or market
Sponsor Database - over 9,000 sponsorships past & present
Access the Scout Pro Dashboard here.