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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
Real Estate Agents climbed to #2 , driven by:
Fletcher Riley x Sunshine Coast Lightning (new this week)
All Properties Group x Brisbane Bullets (expiry this week)
Coronis Group x Brisbane Broncos (new in late April)
Kindred x Dolphins (new in March)
Ray White x Port Adelaide Power (renewal in April)
Ray White x NZ Rugby
Ray White x Brisbane Lions
Salt Property x Knights NRLW
Coastal Property Agents x WSL
Jellis Craig x Melbourne Vixens
Harcourts x Melbourne Mavericks
The category has been especially active in QLD, with Sunshine Coast Lightning, Broncos, Dolphins, Titans and Brisbane Lions all having recent Real Estate Agent activity.
See the rest of Hot Categories this week with Scout Pro
About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Your weekly list of Brands primed for future sponsorship activity, based on recent activity and changes to the competitive landscape.
Why: MOVA expanded its Essendon relationship this week, becoming AFLW Co-Major Partner after joining the Men’s program earlier this year.
Context: MOVA is owned by Dreame, which is also active in sponsorship through Sydney Swans / Swans Women, totalling two partnerships in AFL and AFLW, covering Sydney and Melbourne.
So What: Dreame group may look to expand their footprint across other codes. Summer Leagues such as Big Bash, NBL and A-Leagues would offer a year-round footprint and more affordable entry points.
See the remaining Brands to Watch this week with Scout Pro
Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
Unannounced New Deals (detected by Scout but not via public announcement):
See Unannounced New Deals this week with Scout Pro
Recent Expiries (detected by Scout after sponsor removed from website):
See Recent Expiries with Scout Pro
Plus, Announced deals (This Week In Sponsorship):
New Entrants (brands new to sponsorship this week):
See New Entrants this week with Scout Pro
Explore further in the Scout Pro Dashboard for interactive features and more details, including all other sponsorships, recent activity, and Term.
Explore more in the Scout Pro Dashboard
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