Summary
Hot categories include …
Brands To Watch include …
Hidden Market reveals changes for …
New entrants include …
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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
Gym sponsorships climbed to #2 in the Hot Category chart this week, with several new partnerships and expiries so far in 2026:
Zoo Fit (VIVA Leisure) x Fremantle - new this week to 2029
Club Lime (VIVA Leisure) x Rabbitohs - new in June
Revo Fitness x VAFA - new in June, through 2029
Revo Fitness x Adelaide 36ers - renewal in May, through 2029
Revo Fitness x WA Football - renewal in March
Snap Fitness x Sydney Kings - new in March
Snap Fitness x Basketball Queensland - new in March, through 2027
Snap Fitness x Western Force - new in February
CorePlus Studios x Hawthorn - new in March
Zap Fitness x Hockey Australia - new in February
Planet Fitness x GWS Giants - new in February
Next Gen Clubs x Adelaide United Women - expiry in June
Basement Health & Fitness x Sharks - expiry in May
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About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Your weekly list of Brands primed for future sponsorship activity, based on recent activity and changes to the competitive landscape.
Why: Avis entered sponsorship this week through Golf Australia and the PGA of Australia.
Context: Sister company Budget is heavily involved in sponsorship with five current club deals. Car Hire sponsorships tend to skew towards Clubland, benefitting from travel-related synergies.
So what: AVIS may look to deploy additional assets in Clubland, providing a more “always on” platform and competing directly with other Car Hire brands. The new deal also increases tension at a national level, with Car Hire vacant for the AFL, NRL, AO, Cricket, Football and more.
Car Hire sponsorships by State
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Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
Unannounced New Deals (detected by Scout but not via public announcement):
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Recent Expiries (detected by Scout after sponsor removed from website):
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Plus, Announced deals (This Week In Sponsorship):
Announced Deals
New Entrants (brands new to sponsorship this week):
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