Summary
Hot categories include …
Brands To Watch include …
Hidden Market reveals changes for …
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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
Outside of the top 10, a key growth category was Supplements:
Rygg x Brisbane Roar (renewal this week)
Swisse x City2Surf (new this week)
Rokeby Nutrition x Collingwood (new in June via Scout hidden market)
Arepa x NZ Rugby League (new in June)
PURE Sports Nutrition x NZ Rugby League (new in June)
Ryde x Manly Sea Eagles (new in June via Scout hidden market)
Body Science International x Brisbane Lions (March, through to 2027)
Pillar Performance x Gold Coast Suns / Sydney Swans (new this year)
Musashi x New Zealand Breakers (recent expiry)
NZ Muscle x Auckland FC (recent expiry)
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About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Key brand movements this week, and what it means for future activity.
Why: Swisse was announced this week as a partner of Sydney’s City2Surf
Context: Supplements is currently a hot category, with a growing number of brands investing in team partnerships. Swisse is a dominant player, but is currently under-represented in sponsorship, having previously held major national partnerships in AFL and Netball.
So what: As a category leader, Swisse may be best-suited to a major national governing body, promoting its proposition of wellness: health, happiness, premium science-backed formulas, and B Corp-certified impact.
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Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
All New Sponsorships (public announcements + via Scout hidden market, new entrants in Green):
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Recent Expiries (detected by Scout after sponsor removed from website):
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