Summary
Hot categories include …
Brands To Watch include …
Hidden Market reveals changes for …
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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
Healthcare is currently a hot category, driven by:
Hola Health x Cricket Australia (upgrade this week)
Sportsmed x Port Adelaide Power (new last week)
Oasis Fertility Centre x West Coast Fever (new in June)
Pacific Radiology x Various NZ teams (recent activity)
Defibrillators Australia x Melbourne Storm (new in May)
Radiology Victoria x Geelong Cats (renewal in April)
QScan Radiology Clinics x Brisbane Lions Women (recent activity)
City Fertility x South Sydney Rabbitohs (new this year)
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About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
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Brands To Watch
Key brand movements this week, and what it means for future activity.
Why: Hola Health upgraded its Cricket Australia partnership this week, becoming a Gold Partner and securing back-of-shirt branding across Australia’s men’s and women’s international teams.
Context: The digital healthcare provider has moved quickly from Official Digital Health Partner to a major national-team asset. Direct competitors in online healthcare include providers such as InstantScripts and NewDoc, while healthcare more broadly is one of the most active sponsorship categories right now.
So what: Hola has used cricket to normalise digital healthcare at national scale, which may pressure rival telehealth brands to find their own trust-building platforms.
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Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
All New Sponsorships (public announcements + via Scout hidden market, new entrants in Green):
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Recent Expiries (detected by Scout after sponsor removed from website):
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