Explore further in the Scout Pro Dashboard, with details of 9,000+ sponsorships.

Your weekly rank of the fastest growing / most active categories in sponsorship.

Data Centres climbed to #1 this week, driven by:

Data Centers were flagged as an emerging category in March. The Firmus partnerships take category investment from emerging to significant. The nature of the partnerships - being top-tier, high visibility and long-term - make Firmus the clear leader in share of sponsorship. Competitors are likely to respond with partnerships offering both reach and community engagement.

Other categories that climbed the ranks based on recent activity include:

About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend). *Currently under re-calibration to capture short and long-term signals.

See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.

Key brand movements this week, and what it means for future activity.

Rio Tinto

Why: Rio Tinto renewed and upgraded with Perth Wildcats this week, moving into a Principal Partner role through 2029.

Context: Rio Tinto has five active sponsorships across WA, QLD and national assets, covering basketball, rugby league, rugby union and athletics. The partnerships have a strong community focus, combined with the platform of some of Australia’s largest sports teams.

So what: Rio Tinto is making visible, long-term sport commitments in mining heartland markets. Other major miners may look to respond, with many of Australia’s biggest public mining companies currently under-represented in sponsorship - over half of the largest mining companies on the ASX have no involvement in major sport:

Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:

All New & Renewed Sponsorships (public announcements + via Scout hidden market, new entrants in Green):

Recent Expiries (detected by Scout after sponsor removed from website):

Perth Wildcats refreshed their website portfolios this week, revealing their recently expired partnerships.

Explore further in the Scout Pro Dashboard for interactive features and more details, including all other sponsorships, recent activity, and Term.

See the full list of 100+ sponsorship categories

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