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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
Solar returned to the #2 spot this week, with recent activity including:
SIP Energy x Sydney Roosters (new this week via Scout hidden market)
VoltX Energy x Manly Sea Eagles (renewal in April)
PowerBay x Melbourne Mavericks (new in April)
1KOMMA5° x Geelong Cats (renewal in April)
Anker SOLIX x Hawthorn / Hawthorn AFLW (new in March)
SIP Energy x Sydney FC (renewal in February)
Renewables Warehouse x Perth Glory (new in January)
Green.com.au x Sydney Thunder (new in January)
Nectr x Penrith Panthers (renewal in December)
See the rest of Hot Categories this week with Scout Pro
About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Your weekly list of Brands primed for future sponsorship activity, based on recent activity and changes to the competitive landscape.
Why: Australian home-and-garden brand VICTA entered sponsorship this week with Wests Tigers NRLW kit assets on a three-year deal.
Context: The three-year partnership on a major apparel asset demonstrates a commitment to sponsorship, potentially in response to activity from Greenworks (Sharks, Bulldogs and Stars in last 12 months)
So what: A summer partnership with a prominent asset in another state would help round out VICTA’s presence nationally and year-round.
See the remaining Brands to Watch this week with Scout Pro
Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
Unannounced New Deals (detected by Scout but not via public announcement):
See Unannounced New Deals this week with Scout Pro
Recent Expiries (detected by Scout after sponsor removed from website):
See Recent Expiries with Scout Pro
Plus, Announced deals (This Week In Sponsorship):
New Entrants (brands new to sponsorship this week):
See New Entrants this week with Scout Pro
Explore further in the Scout Pro Dashboard for interactive features and more details, including all other sponsorships, recent activity, and Term.
Explore more in the Scout Pro Dashboard
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Hot Categories