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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
Wealth Management climbed to #2 this week, with recent activity including:
First Mortgage Trust x Hurricanes (new major partner to 2028)
Trilogy Funds x Hawthorn (renewal to 2029)
Remara x Sydney Kings (expiry/removal from club website this week)
PM Capital x Gold Coast SUNS (recent expiry)
H & H Capital x Roosters Women (new via Scout hidden market in April)
Morgans x Queensland Reds (new in March)
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About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Your weekly list of Brands primed for future sponsorship activity, based on recent activity and changes to the competitive landscape.
Why: GAC entered Australian sponsorship this week with Sydney FC, becoming Premium Partner and Official Automotive Partner.
Context: GAC joins an increasingly competitive auto market with other recent Chinese entrants including BYD (Roosters), GWM (Richmond), Chery (St Kilda), Geely (Bulldogs), Leapmotor (URBNSURF) and others are all fighting for salience with Australian buyers.
So what: GAC’s entry enhances the category tension currently in the Auto market. The next logical gaps for GAC may be VIC or QLD, potentially through AFL/NRL clubland to compete with other major players, and in the winter months.
See the remaining Brands to Watch this week with Scout Pro
Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
Unannounced New Deals (detected by Scout but not via public announcement):
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Recent Expiries (detected by Scout after sponsor removed from website):
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Plus, Announced deals (This Week In Sponsorship):
New Entrants (brands new to sponsorship this week):
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Hot Categories