Summary
Hot categories include …
Brands To Watch include …
Hidden Market reveals changes for …
New entrants include …
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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
Solar has charged to #3 in the Hot Category charts:
Think Renewable x Cronulla Sharks (new this week, through to 2027)
SIP Energy x Sydney Roosters (new in June via Scout hidden market)
VoltX Energy x Manly Sea Eagles (new / renewed in April, through to 2027)
1KOMMA5° x Geelong Cats (renewal in April)
Anker SOLIX x Hawthorn Hawks / Hawthorn Hawks Women (new in March)
Renewables Warehouse x Perth Glory (new in January, through to 2028)
Green Energy Technologies x North Queensland Cowboys W (expiry this week)
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About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Key brand movements this week, and what it means for future activity.
Why: Think Renewable entered sponsorship this week with Cronulla Sharks in a deal including Playing Shorts assets through to 2027.
Context: The brand positions itself as a national solar and battery installer with electricians across Australia. It will show up in a contested solar category, with NRL/NSW activity from SIP Energy, VoltX Energy and Nectr.
So what: As a national brand committed to sponsorship for at least 18 months, Think Renewable might consider a partnership in another State, Sport or Season to maximise its reach. A Victorian team would help compete with the likes of 1Komma5 (Geelong) while a summer presence would help compete with Green.com.au (Sydney Thunder).
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Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
All New Sponsorships (public announcements + via Scout hidden market):
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Recent Expiries (detected by Scout after sponsor removed from website):
There were more than 80 removed sponsorships this week, with portfolios updates from expiries in the new Fin Year:
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New Entrants (brands new to sponsorship this week):
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