Summary
Hot categories include …
Brands To Watch include …
Hidden Market reveals changes for …
Get the full article and the sponsorship database with Scout Pro
Covered in this article
Explore further in the Scout Pro Dashboard, with details of 9,000+ sponsorships.
Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
There was further movement this week across several of the hottest categories, including:
Retail:
Spotlight x NBL (new this week)
Gym:
Snap Fitness x Melbourne United (renewal this week, through 2028)
Jetts Fitness x Auckland FC (new this week)
Restaurants/Hospitality:
Balfours Bakery x Adelaide 36ers (new this week, through 2028)
Goldie’s Tavern x Brisbane Bullets (new this week)
Beverly x Melbourne Racing Club (renewal this week)
Leisure Products:
99 Bikes x AusCycling (new this week, through 2028)
Kingsgrove Sports x Cricket NSW (renewal this week, through 2028)
Other categories that climbed the ranks based on recent activity include:
See more Hot Category insights with Scout Pro
About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend). *Currently under re-calibration to capture short and long-term signals.
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Key brand movements this week, and what it means for future activity.
Carbon Savers
Why: Carbon Savers entered sponsorship this week with Melbourne United for NBL27, including a prominent on-court decal.
Context: Rising energy costs and uncertain housing markets are driving consumers to focus more on energy-efficient home renovations.
Solar is a hot sponsorship category, propelled by SIP Energy embarking on 7 Sydney partnerships in less than two years. Its latest, a multi-year partnership with the Roosters, is strong evidence of the brand’s growth through first-mover advantage in sponsorship.
So what: Melbourne United gives the Collingwood-based Carbon Savers a high-frequency summer platform in its home market. Solar competition is steadily growing in Melbourne (Powerbay, Specialized Solar, Total Solar Solutions), but the market remains untapped for a multi-club play, per SIP Energy.
See the remaining Brands to Watch this week with Scout Pro
Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
All New & Renewed Sponsorships (public announcements + via Scout hidden market, new entrants in Green):
See All New Sponsorships this week with Scout Pro
Recent Expiries (detected by Scout after sponsor removed from website):
See Recent Expiries with Scout Pro
Explore further in the Scout Pro Dashboard for interactive features and more details, including all other sponsorships, recent activity, and Term.
Explore more in the Scout Pro Dashboard
See the full list of 100+ sponsorship categories
Scout Pro Dashboard - see 100+ categories (example week)
Interactive features to see details of all recent activity
Scout Pro Dashboard - see details by hovering (March example)
Know every sponsorship for a brand, category, or market
Sponsor Database - over 9,000 sponsorships past & present
Access the Scout Pro Dashboard here.