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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
While a broad category, IT Software climbed top #1 this week, driven by:
Xero (accounting software) x NZ Rugby (significant new deal this week)
myob (accounting software) x NZ Netball (recent expiry)
Autodesk (engineering software) x Grove Racing (renewal this month)
AutoGrab (auto finance software) x Essendon (new this year)
Zoho (operations software) x Auckland FC (new this year)
revolutioniseSPORT x Hockey Australia / Softball Australia (this year)
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About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Your weekly list of Brands primed for future sponsorship activity, based on recent activity and changes to the competitive landscape.
Why: Xero signed a new partnership with NZ Rugby this week, adding to its existing NZ Football presence.
Context: Also sponsors NZ Football, FIFA Women’s Football and England Lionesses. NZ Rugby marks an expansion with into a new code, partnering with all levels of the game to build both trust and community connection. The activity comes after competitor brand MYOB dropped off the NZ Netball portfolio earlier this year.
So what: With NZ Football and NZ Rugby now covered, Xero may look to Australia next if it wants a comparable ANZ sponsorship footprint. Rights holders offering top tier to community assets, business networks and a women’s focus might best align with Xero’s objectives.
See the remaining Brands to Watch this week with Scout Pro
Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
Unannounced New Deals (detected by Scout but not via public announcement):
See Unannounced New Deals this week with Scout Pro
Recent Expiries (detected by Scout after sponsor removed from website):
See Recent Expiries with Scout Pro
Plus, Announced deals (This Week In Sponsorship):
New Entrants (brands new to sponsorship this week):
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Hot Categories