The Weekly Wrap is a one-stop shop for all Scout Pro content. Explore further in the Scout Pro Dashboard, with details of 9,000+ sponsorships.
Covered in this article
Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
Mining climbed highest this week, driven by:
BHP x West Coast Eagles (renewal this week)
BHP x AFLW (renewal this week)
Bravus Mining and Resources x North Queensland Cowboys (expansion this week)
BHP x Adelaide 36ers (renewal in April)
Rio Tinto x Brisbane Broncos (new in April)
Jellinbah Group x Brisbane Broncos (new in March via Scout’s hidden market)
Mineral Resources x West Coast Eagles AFLW
The category has been especially active across WA and QLD, with major resources brands continuing to use sport for state-level presence, community connection and regional market relevance. This week’s BHP activity is particularly meaningful given the scale of the West Coast and AFLW renewals.
See the rest of Hot Categories this week with Scout Pro
About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Your weekly list of Brands primed for future sponsorship activity, based on recent activity and changes to the competitive landscape.
Why: AirTrunk entered the sponsorship market this week with GWS GIANTS as Community Partner of the GIANTS AirTrunk Community Centre.
Context: Data centres are a fast-growing industry and emerging sponsorship category. Both Sydney AFL teams now have deals in place after IREN signed with Swans earlier this year.
So what: Look for AirTrunk, and potentially other data centre / digital infrastructure brands, to consider partnerships with properties that can offer community, STEM or education relevance.
See the remaining Brands to Watch this week with Scout Pro
Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
Unannounced New Deals (detected by Scout but not via public announcement):
See Unannounced New Deals this week with Scout Pro
Recent Expiries (detected by Scout after sponsor removed from website):
See Recent Expiries with Scout Pro
Plus, Announced deals (This Week In Sponsorship):
New Entrants (brands new to sponsorship this week):
See New Entrants this week with Scout Pro
Explore further in the Scout Pro Dashboard for interactive features and more details, including all other sponsorships, recent activity, and Term.
Explore more in the Scout Pro Dashboard
See the full list of 100+ sponsorship categories
Scout Pro Dashboard - see 100+ categories (example week)
Interactive features to see details of all recent activity
Scout Pro Dashboard - see details by hovering (example week)
See the Hidden Market each week
This Week In Sponsorship - new entrants, hidden market, and other sponsorships
Know every sponsorship for a brand, category, or market
Sponsor Database - over 9,000 sponsorships past & present
Access the Scout Pro Dashboard here.
Hot Categories