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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
Waste Management jumped into the top 10 hot categories, driven by:
URM x Australian Turf Club - announced this week
Ocean Protect x Sharks / Stadium Naming Rights
Tiny Tins Waste Management x Illawarra Hawks
The three deals are all NSW based, making the category especially competitive in the State.
See the rest of Hot Categories this week with Scout Pro
About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Your weekly list of Brands primed for future sponsorship activity, based on recent activity and changes to the competitive landscape.
Why: Kogan Travel was added to the Melbourne Storm partner page this week. Travel has been one of the fastest growing in the last 12 months (and budget travel options will appeal to consumers amidst cost of living challenges).
Context: Kogan Travel is part of the broader Kogan.com services ecosystem, covering flights, stays, car hire and travel insurance. The Storm deal appears highly activation-led, with Kogan already selling Melbourne Storm travel packages to Perth around the club’s 2026 away game.
So What: Assuming the Storm travel packages perform, Kogan Travel may consider other club partnerships where away-game travel, member offers and bundled experiences can be directly commercialised, especially with clubs that have strong travelling fanbases or interstate fixture opportunities.
See the remaining Brands to Watch this week with Scout Pro
Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
Unannounced New Deals (detected by Scout but not via public announcement):
See Unannounced New Deals this week with Scout Pro
Recent Expiries (detected by Scout after sponsor removed from website):
See Recent Expiries with Scout Pro
Plus, Announced deals (This Week In Sponsorship):
This Week In Sponsorship
New Entrants (brands new to sponsorship this week):
See New Entrants this week with Scout Pro
Explore further in the Scout Pro Dashboard for interactive features and more details, including all other sponsorships, recent activity, and Term.
Explore more in the Scout Pro Dashboard
See the full list of 100+ sponsorship categories
Scout Pro Dashboard - see 100+ categories (example week)
Interactive features to see details of all recent activity
Scout Pro Dashboard - see details by hovering (example week)
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This Week In Sponsorship - new entrants, hidden market, and other sponsorships
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