Summary
Hot categories include …
Brands To Watch include …
Hidden Market reveals changes for …
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Covered in this article
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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories*
Gym grew in the Hot Category Ranks again this week, driven by
Revo Fitness x Perth Glory (new this week through 2029)
Anytime Fitness x Adelaide Crows (new this week)
Revo Fitness x VAFA (new in June through 2029)
VIVA Leisure x Fremantle Dockers (new in June through 2029)
VIVA Leisure x South Sydney Rabbitohs (new in June)
Revo Fitness x Adelaide 36ers (renewal through 2029)
Jetts Fitness x Geelong Venom (new this year)
Snap Fitness x Basketball Queensland (new this year)
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About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend). *Currently under re-calibration to capture short and long-term signals.
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Key brand movements this week, and what it means for future activity.
Why: mycar Tyre & Auto entered sponsorship this week with the Melbourne Stars.
Context: Focusing on Tyre retailers, the category is dominated by Tyrepower - one of the most active sponsors in Australian sport. However, mycar’s strategic entry into Cricket is one of very few verticals without Tyrepower.
So what: In its first deal, myCar enters relatively clean air, avoiding competing with other Tyre retailers for share of fan attention.
Tyres & Retailers Market Map
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Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
All New Sponsorships (public announcements + via Scout hidden market, new entrants in Green):
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Recent Expiries (detected by Scout after sponsor removed from website):
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