Explore further in the Scout Pro Dashboard, with details of 9,000+ sponsorships.

Your weekly rank of the fastest growing / most active categories in sponsorship.

Gym remains the hottest category (see last week), while Ent & Leisure has been boosted by AXS growing network as the ticketing provider competes with established players Ticketek and Ticketmaster.

Other categories that climbed the ranks based on recent activity include:

About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend). *Currently under re-calibration to capture short and long-term signals.

See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.

Key brand movements this week, and what it means for future activity.

Why: Snap Fitness was added to Perth Wildcats portfolio this week (detected by Scout tracking, not publicly announced at time of publication), replacing Revo Fitness.

Context: Gym is currently the hottest sponsorship category.

Snap Fitness was historically a leading investor in Gym sponsorships, with mid-Tier deals with Brisbane Lions (to 2022), Melbourne Stars (to 2023) and Netball NZ (to 2024). It returned to sponsorship in 2026 with Official partnerships spanning Sydney Kings, Melbourne United, Basketball QLD, Western Force and more.

Today, competitor Revo Fitness has top tier partnerships with 36ers and Glory, while VIVA Leisure and Anytime Fitness play in AFL and NRL, at higher entry points.

So what: Snap Fitness portfolio leans heavily on basketball, and still sits behind competitors for sponsorship spend. An AFL or NRL Club deal would help compete during winter; at levels of investment closer to its competition.

Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:

All New & Renewed Sponsorships (public announcements + via Scout hidden market, new entrants in Green):

Recent Expiries (detected by Scout after sponsor removed from website):

Several NBL Clubs refreshed their portfolios this week, revealing the latest market movements, even if not publicly announced.

Explore further in the Scout Pro Dashboard for interactive features and more details, including all other sponsorships, recent activity, and Term.

See the full list of 100+ sponsorship categories

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