V Energy signed new AFL Club partnerships with Hawthorn, Crows and Swans

Monster Energy became an Official partner of AFL & AFLW

Mother Energy grew its NRL presence with Broncos, Cowboys and Eels

SOLO Energy entered sponsorship with Gold Coast Suns

Red Bull’s partnership with AO expired

🐴 Club Racing Australia x Penrith Panthers, Sydney Roosters & Manly Warringah Sea Eagles: "Club Racing Australia will launch nationally on 1 November 2026, combining thoroughbred racing with club-aligned memberships, race day hospitality, digital content, travel packages and stable access, with the Penrith Panthers, Sydney Roosters and Manly Warringah Sea Eagles as foundation partners. The platform will offer three membership tiers and work with leading bloodstock advisers and racing stables, with early registrants also eligible for a VIP Las Vegas trip for two for the opening round of the 2027 NRL season."

🥤 Coca-Cola Europacific Partners x PNG Chiefs: "The Papua New Guinea Chiefs have secured Coca-Cola Europacific Partners Papua New Guinea as a premier partner under a multi-year agreement. The partnership places the globally recognisable Coca-Cola branding prominently on the playing sleeves of the men's team jersey, while granting exclusive category rights within the non-alcoholic ready-to-drink beverage market across match days, media assets, hospitality suites, and community platforms. This alliance builds upon Coca-Cola's extensive involvement in regional rugby league pathways, spanning community grassroots competitions, the Ipatas Cup, and the Queensland Cup participation of the PNG Hunters, reinforcing the organisation's long-term commitment to domestic sports development."

💧 Samoa Beverages x Melbourne Storm: "Melbourne Storm has announced a commercial partnership with Samoa Beverages, naming Samoa Water and Taxi Soft Drinks as the club's Official Water and Carbonated Soft Drink Partner for the remainder of the 2026 season and throughout 2027. The agreement strengthens the organisation's commercial and cultural engagement within the Pacific region, building upon established player pathways and community initiatives, including fullback Sua Fa'alogo's recent homecoming to the village of Siumu alongside club executives and senior players. Samoa Water is sourced from deep underground aquifers on the island of Upolu and naturally filtered through volcanic rock, while Taxi Soft Drinks pays homage to the historical transport enterprise established by forebear Herman 'Mani' Westerlund."

🏨 IHG Hotels & Resorts x World Rugby: "World Rugby has officially appointed IHG Hotels & Resorts as the Official Hotel Partner for the Men's Rugby World Cup 2027 in Australia, securing a critical hospitality infrastructure partner for the expanded global tournament. Operating over 7,000 hotels globally and 60 nationwide in Australia, the hospitality group will provide essential accommodation for teams, officials, and travelling fans across the six-week event, underpinning the commercial logistics of the code's marquee showcase. IHG will host official tournament watch parties across its hotel venues and engage supporters at stadium fan festivals. The partnership also leverages the brand's loyalty programme, offering its 160 million IHG One Rewards members exclusive experiences as ticket sales open to the public on October 1, 2026."

🏡 Bayleys Canterbury x Crusaders: "You simply can't get any better news on a Friday... Bayleys Canterbury has reconfirmed their partnership with the Crusaders for another 3 years!"

🏋️ HART Sport x Queensland Cricket: "Queensland Cricket has signed a two-year partnership with HART Sport as its Official Preferred Equipment Supplier, supporting grassroots programs and elite teams including the Queensland Bulls, Queensland Fire and Brisbane Heat. The partnership will provide training and rehabilitation equipment across Queensland Cricket's player and performance pathways, supporting athlete development from community cricket through to the elite level."

🍺 Milton Common x Squash Australia: "Squash Australia is pleased to announce Milton Common as the Beverage Partner of the 2027 Squash Australian Open. The partnership will bring Milton Common into the heart of one of Australia's premier squash events, with the Brisbane venue supporting the tournament experience for players, officials, partners and fans. The partnership continues the Australian Open's focus on creating an event experience that extends beyond the court, with Milton Common providing a destination for players and fans to relax and celebrate throughout the tournament. Based in Brisbane's inner-west, Milton Common is a destination where craft beer, quality drinks, food and community come together. Home to Common Ground Brewing, which produces craft beer onsite."

🏛️ City of Moreton Bay x Table Tennis Australia: "🎙️ 'Partnerships like this are vital to the continued growth of table tennis across Australia, providing athletes with world-class competition opportunities while delivering meaningful economic and community benefits.' Table Tennis Australia (TTA) is delighted to acknowledge the support of the City of Moreton Bay for the 2026 National Junior Championships and the 2026/27 National Hopes Tour Queensland."

🏸 Yonex x Badminton Australia: "We are very pleased to announce our partnership renewal with Yonex Badminton Australia & New Zealand for another two years. The extension will see Yonex continue its valued support of Badminton Australia that has played an important role in the development of badminton at all levels across the country."

🩹 Victor Sports x Lacrosse Australia: "Lacrosse Australia has announced a partnership with sports medicine and equipment supplier Victor Sports, naming the company an official medical and equipment partner of the national sporting organisation. The agreement is designed to alleviate financial pressures on member clubs and individual participants by providing exclusive commercial savings and streamlined access to professional-grade sports medicine support, training gear, and rehabilitation hardware nationwide. Under the terms of the arrangement, affiliated lacrosse clubs will receive a 10% discount on essential medical consumables, including quality strapping, taping, and first aid supplies."

💻 Spacetel IT x Adelaide Lightning: "Adelaide Lightning is excited to welcome Spacetel IT as an official partner for the upcoming WNBL season. ⚡ As an Australian technology and communications business, Spacetel IT joins the Lightning at an exciting time of growth for our Club and women's basketball. The partnership brings together two organisations focused on connection, growth and community, with Spacetel IT set to play an active role across the season and within the broader Lightning business community."

🍺 Good Drinks Australia x Adelaide Lightning: "We're pleased to welcome Good Drinks Australia as an official partner of the Adelaide Lightning for the WNBL27 season. ⚡ Through the partnership, Good Drinks Australia beverage portfolio will form part of our home game hospitality offering throughout the season, helping us continue to enhance the experience for our adult fans and corporate guests. It's great to welcome another Australian business that sees the value in supporting women's sport and the continued growth of the Adelaide Lightning."

📱 Tiparra x UC Capitals: "A NEW PARTNERSHIP. A NEW WAY TO CONNECT. 💜 The UC Capitals are excited to team up with Tiparra to bring you something we've never had before - a club-first Caps App. 📱💜 Tiparra is helping clubs, events and communities create their own digital spaces, and together we're bringing that vision to Canberra basketball. The Caps App will give our fans a dedicated place to stay connected with the team, access the latest news and content, follow game day and be part of the Capitals community - all in one place."

💜 Toora Women x UC Capitals: "MORE THAN BASKETBALL 💜 The UC Capitals are proud to name Toora Women as our official charity partner for the WNBL27 season. As a club, we're passionate about using the power of sport to make a positive impact beyond the court. This season, we'll be supporting Toora's work helping women and children across the ACT, raising awareness and giving back to our community."

🚙 Omoda Jaecoo x BNZ Breakers: "We're excited to welcome Omoda Jaecoo as the BNZ Breakers' Official Vehicle Supplier for NBL27. 🚗🚗 Omoda Jaecoo will provide a fleet of 12 vehicles for the club, with its brand also appearing on our playing uniforms and across our game day experience. It's a partnership built on a shared drive for innovation, performance and making an impact in our community. We're looking forward to what we can achieve together, on and off the court."

💪 Snap Fitness Asia Pacific x Perth Wildcats: "We're excited to welcome Snap Fitness as the Official Gym Partner of the Perth Wildcats. A great partnership bringing together two organisations committed to performance, health and helping people reach their potential 💪 Welcome to the Wildcats family, Snap Fitness Asia Pacific. 🐱"

🐂 Red Bull x NBL: "The NBL has announced a new partnership with Red Bull, joining the League as the Official Energy Drink of the Hungry Jack's NBL. The agreement extends across the entire League, with Red Bull also a supporting partner of HoopsFest and the Hungry Jack's NBL Ignite Cup."

🏪 7-Eleven Australia x NBL: "WEDNESDAYS RE-IGNITED ⚡️ 7-Eleven Australia has been announced as Presenting Partner of the Hungry Jack's NBL Ignite Cup, which returns to NBL27 with a $550k prize pool on the line 💰"

🏨 Nesuto Apartment Hotels x Basketball WA: "Basketball WA has announced a commercial partnership with Nesuto Apartment Hotels, welcoming the hospitality provider as an Official Partner of the state sporting organisation. The collaboration is designed to alleviate the financial and logistical burdens of travel for athletes, officials, families, and clubs across Western Australia, directly supporting Basketball WA's overarching 'Win Well' strategic pillar. Nesuto operates apartment-style hotels in Perth, located at Curtin and Mounts Bay, and in Geraldton, a frequent destination on the NBL1 West calendar. The apartment format provides tailored amenities including kitchens, laundries, and multi-bedroom layouts, enabling squads, families, and referees to remain accommodated together during extended competition road trips."

🚗 Ringwood Automotive Group x South East Melbourne Phoenix: "We're excited to announce the extension of our partnership with Ringwood Automotive Group. 🔥 One of the club's foundation partners, we look forward to continuing the amazing connection with the team in the Heartland. 💜"

🍗 Chicken Treat x Perth Glory: "Glory and Chicken Treat reunited in iconic principal partnership deal. Perth Glory is delighted to announce that the iconic Chicken Treat Australia logo will return to the front of the club's A-League Men's shirts as part of a new principal partnership agreement with the prominent and much-loved WA restaurant chain. The partnership brings together two proud WA icons with a heritage that stretches back decades. Founded in 1976 when its first store opened in Midland, Chicken Treat has long been part of the fabric of Western Australia. The connection to Glory also runs deep, with the brand later owned by the club's inaugural Chairman and part-owner, Nick Tana and its logo famously appearing on the club's kits from 1996 to 1998."

🏗️ FOCUS CONSTRUCT x Brisbane Roar: "Hard hats on! 👷 FOCUS CONSTRUCT steps up commitment to Brisbane Roar as new Major Partner."

💳 PlanPay x Brisbane Roar: "Brisbane Roar is excited to have joined forces with PlanPay ahead of the upcoming season 🐯 🧡 PlanPay has teamed up with Brisbane Roar FC to bring debt-free ticketing to fans across Queensland! Now, thanks to PlanPay's flexible, debt-free payment technology, more fans can lock in their game day tickets without the financial stress. Plan and pay ahead, then arrive to the game debt-free, knowing everything's taken care of."

🛒 FreshChoice x Auckland FC: "Auckland FC has announced a partnership with supermarket brand FreshChoice, naming the retailer as the official supermarket sponsor of the club ahead of the upcoming football season. The partnership integrates FreshChoice branding prominently onto the back of Auckland FC's official training apparel, which will be worn by players and retailed to supporters. Beyond elite apparel visibility, the collaboration focuses heavily on grassroots community activation, featuring regional player appearances at FreshChoice stores, consumer giveaways, and an exclusive initiative allowing a local grassroots football club to win a private training session with Auckland FC stars."

🇬🇧 Australian British Chamber of Commerce x Sydney FC: "We're delighted to announce the extension of our partnership with the Australian British Chamber of Commerce (ABCC) for a third consecutive year. The partnership brings together two organisations with a shared focus on creating meaningful connections, with ABCC members gaining access to Sydney FC's business network, The Collective by Sydney FC, matchday hospitality and networking opportunities throughout the season."

🔧 Midas x Brad Jones Racing: "Welcome to the team, Midas. We're excited to have Midas with us for Bathurst this year. With fans across the country preparing to hit the road for the Great Race, the tie-up serves as a timely reminder to book in for a crucial car service before departing. Midas is the ideal option for any pre-trip services or repairs, with over 80 franchises nationwide."

🏨 Quest Ivanhoe x AusCycling: "Quest Ivanhoe will continue as a steadfast supporter of Australian cycling after renewing its partnership with AusCycling and the Austral Wheelrace. With a longstanding commitment to supporting cycling events in Melbourne, Quest Ivanhoe will remain as AusCycling's official accommodation provider in Victoria's capital and the naming rights sponsor of the 129th Austral Wheelrace."