Highlights
AirTrunk has partnered with the GWS Giants, with a strong focus on the Western Sydney community, including AirTrunk Community Centre naming rights.
Data Centres broke into Scout’s top 10 hot categories last month when IREN signed with Sydney Swans, while CDC has an established presence with the Canberra Raiders. See the latest hot categories in sponsorship with Scout Pro.
BHP was active this week, signing multi-year renewals with AFLW and West Coast Eagles.
It makes a busy month for mining partnerships after Rio Tinto deepened their sponsorship footprint last month with Brisbane Broncos.
Capital.com became naming rights partner of Golf Australia’s Australian Open.
It was one of 23 brands that were new to sponsorship this week - 11 from announced deals, and 12 captured in Scout’s hidden market.
And finally…
Scout is delighted to announce a partnership of our own, welcoming Will Hartnell as Scout’s Client and Growth Partner.
Will brings over a decade of lived experience with rights holders, brands and agencies; selling, buying and delivering sponsorship. Combined with Scout’s sport and sponsorship databases, we’re excited to bring a more data-led approach to sponsorship decision-making.
Reach out for a chat with Will to learn more.
Get first-mover advantage with Scout Pro
Join Scout Pro for deeper insights each week, including:
The Hidden Market - new deals not announced publicly this week (14)
Expired partnerships - deals ended in the last week (3)
New entrants - brands new to sponsorship this week (23)
Brands to Watch - brands primed for activity
Hot Categories - the most active / fastest growing sectors
Activity this week

This Week In Sponsorship
Announcements
AFL 🎽
New
☁️ AirTrunk x GWS GIANTS: "The GIANTS are proud to partner with AirTrunk in a community focused collaboration designed to strengthen the impact of the GIANTS AirTrunk Community Centre, creating pathways for people across Western Sydney to further unlock greater opportunities, realise their potential, and thrive ☁️"
🏥 Medibank x St Kilda Football Club: "Spud's Game 6 will also welcome Medibank as the game's Official Health Partner, helping bring this year's campaign and match to life. As a new Official Partner of the Saints, longstanding supporter of the AFLW and an organisation deeply committed to preventative mental health and community wellbeing, Medibank's partnership reflects a strong alignment with the purpose and vision of Spud's Game."
⛳ The Cliffs Kangaroo Island x Adelaide Crows: "We're proud to announce a two-year corporate partnership with The Cliffs Kangaroo Island ⛳️"
🦺 SA1NT Layers x North Melbourne FC: "We're proud to welcome aboard SA1NT Layers as our official high-performance compression wear supply partner"
Renewal
⛏️ BHP x AFLW: "The AFL is pleased to announce the renewal of BHP's partnership with AFLW, continuing a long-standing commitment to supporting the growth and development of women's football across Australia."
⛏️ BHP x West Coast Eagles: "Regional Western Australia will continue to benefit from youth development and community programs powered by the popularity of football, with Waalitj Marawar and BHP extending their 20-year partnership for another three years."
⚡ Enerven x Port Adelaide FC: "Yartapuulti's not-for-profit arm, Power Community is proud to announce Enerven has extended its partnership, with the agreement entering its fourth year in 2026. The renewed partnership will see Enerven continue as major partner of the Santos Aboriginal Power Cup, while also expanding its support to become a key support partner of the club's Empowered program."
👟 New Balance x Gold Coast SUNS: "We are very excited to announce that New Balance is now our official AFLW Apparel Partner, uniting our two programs together with a single thread of red."
🐆 PUMA Group x Essendon Football Club: "We're proud to announce that PUMA Group has expanded its partnership with the Bombers, officially becoming the Club's AFLW Apparel Partner through to at least the end of 2028."
📊 Tradable Bits x AFL: "The AFL - Australian Football League has renewed and expanded its partnership with Tradable Bits, with the fan data platform now supporting digital engagement across both the AFL and AFLW."
Rugby League 👕
New
🎓 BRAVUS x Cowboys Community Foundation: "We're proud to welcome BRAVUS as the Presenting Partner of the NRL Cowboys House Girls Campus, supporting young Aboriginal and Torres Strait Islander women from remote communities to access education, grow in confidence and pursue their futures."
🏊 Rackley Swimming / City Venue Management x Gold Coast Titans: "We're excited to announce a new partnership between Rackley Swimming, City Venue Management and the Gold Coast Titans! This partnership brings together two proud Gold Coast organisations with a shared passion for families, community and helping young people grow in confidence."
Rugby Union 🏉
New
🍔 McDonald's Fiji x Fijian Drua Women: "The Fijian Drua today announced McDonald's Fiji, one of the world's most renowned restaurant brands, as the naming rights sponsor of the Drua Women's Team."
Netball 🏐
New
☀️ Game Face Pro x Netball NSW: "Netball NSW is pleased to announce a new partnership with Game Face Pro, who will become an Official Supply Partner of Netball NSW."
Golf ⛳
New
💹 Capital.com x Golf Australia: "Golf Australia has confirmed a major new era for the sport, announcing a landmark, multi-year partnership with global trading platform Capital.com, which will become Title Partner of the Capital.com Australian Open and the first Naming Rights Partner of the Capital.com GA Handicap."
Hockey 🏑
New
🏛️ Queensland Government / Gold Coast City Council / Hockey Queensland x Hockey Australia & Hockey One League: "The Gold Coast has officially been locked in as the host destination for the 2026 ONE Active Hockey One League League Finals Series and a blockbuster home series of the FIH Pro League in 2027. The investment marks the largest government investment into a home FIH Pro League series in Australian history."
Softball 🥎
New
🚌 Kangaroo Bus Lines x WBSC Women's Softball World Cup Finals: "Kangaroo Bus Lines has been named the Official Transport Partner of the World Baseball Softball Confederation - WBSC Women's Softball World Cup Finals in April 2027!"
Horse Racing 🏇
New
☀️ Sharp EIT Solutions x Victoria Racing Club: "Proud to announce Sharp EIT Solutions as the VRC's inaugural Green Energy Partner. Together, we're bringing solar infrastructure to Flemington Racecourse to support a more sustainable future for one of Australia's most iconic sporting venues."
Basketball 🏀
New
🪃 Birri Beginnings x Basketball Queensland: "Basketball Queensland is proud to welcome Birri Beginnings as an official partner of the Basketball Queensland Indigenous Pathways Program. 🤝"
🔒 Superior IT x Basketball WA: "Basketball WA has officially entered a new three-year partnership with Superior IT and its cybersecurity and compliance platform, DefenderSuite."
Renewal
📱 CoachMate x Basketball New Zealand: "We're excited to be continuing our partnership with CoachMate ✨"
Motorsport 🏁
New
🍷 Country Club Tasmania / Wrest Point x Brad Jones Racing: "Our team are thrilled to announce our new partnership with Country Club Tasmania and Wrest Point for the Tasmania Super 440. The iconic Tasmanian venues will serve as the primary sponsor of Cameron Hill's Toyota GR Supra Supercar for the event, marking a unique alignment between motorsport and premium tourism experiences in Tasmania."
🛢️ Duo Trading x Erebus Motorsport: "Excited to share that Duo Trading Pty Ltd will feature on both Erebus cars in Tasmania, following their appointment as the exclusive distributor for our major partner, TotalEnergies Australia."
Surfing 🏄
Renewal
🌊 NRMA Insurance x Surfing Australia: "Surfing Australia officially launched the event alongside newly announced Naming Rights Partner NRMA Insurance, extending their commitment through to 2028."
Get more insights with Scout Pro
The hidden market - new deals not announced publicly
Expired partnerships - deals ended in the last month
New entrants - brands new to sponsorship each week
Brands to Watch - Scout recommendations based on competitor activity
Hot Categories - the most active / fastest growing sectors

Are you hiring? Get in touch with our partner business, Talent Economy.
Partner with industry experts, Talent Economy, to unearth top talent across the Aussie media, sport, entertainment and marketing sectors. Head to talenteconomy.com.au, follow on LinkedIn or email [email protected].
