👷 STRAUSS x AFL/AFLW: "The AFL is excited to announce leading European workwear brand STRAUSS as the AFL and AFLW's inaugural Official Workwear Partner, with the partnership set to commence from the 2027 Toyota AFL Premiership season. The partnership marks a significant milestone for both organisations, with STRAUSS choosing Australian Rules Football as a cornerstone of its entry into the Australian market."

🌸 Fertility SA (powered by Genea) x Port Adelaide FC: "The Port Adelaide Football Club is proud to announce Fertility SA - powered by Genea as a new key partner across both its AFL and AFLW programs. The partnership is underpinned by a shared commitment to promoting fertility education and reducing the stigma surrounding assisted reproductive treatment (ART), with one in six Australians struggling to conceive at some point in their lives."

🥓 D'Orsogna x Fremantle Dockers: "Locked in until 2027 💜 Fremantle and iconic West Australian brand D'Orsogna are set to continue their strong partnership, with the Club pleased to confirm the smallgoods business has extended its AFL partnership through to the end of the 2027 Toyota AFL Premiership Season. The extension will see D'Orsogna enter a third year as a Fremantle partner after joining the Club in 2025 as a silver partner. D'Orsogna has quickly become a familiar part of the Fremantle family, supporting a range of matchday and staff initiatives while also connecting with fans through memorable experiences and creative campaigns."

🏠 MyPlace x Penrith Panthers: "Australian smart home technology company MyPlace has extended its principal partnership with the Penrith Panthers for another three years, keeping its branding on the club's jerseys, apparel and digital platforms through the 2029 NRL season. The partnership will also continue supporting community initiatives across Western Sydney through the Panthers Foundation, including student grants, education programmes and free access to home matches for local students."

💪 Club Lime Gyms x Canberra Raiders: "Fantastic news for the club today, with Club Lime Gyms re-signing with the Raiders until the end of the 2028 season. This will mark a 25-year partnership with the club, with the new deal including the expansion of their brand to the NRLW and Junior Pathway programs."

⌚ Seiko Australia x Brisbane Heat: "We're thrilled to welcome global watch brand Seiko Australia Pty Ltd to the Brisbane Heat this summer as the naming partner of our SEIKO Celebrity First Ball activation. From Amy Shark to Francis Tiafoe, the first ball has become one of the most anticipated moments of Heat game day."

🎟️ AXS x Melbourne Park: "This week, AXS officially became Melbourne Park's year-round ticketing partner for events outside the Australian Open 🎫🎼 This partnership marks an important step in Melbourne Park customer and commercial strategy, helping us create a more connected customer experience, understand and grow our audiences, and support our promoters and tenant clubs ✨ We're proud to join forces with AXS as our new official ticketing partner and excited for what's ahead 🎉"

✈️ Destination Sport x Netball World Cup Sydney 2027: "Destination Sport has been officially appointed as the Official Tournament Travel Provider for the Netball World Cup Sydney 2027. Scheduled in Sydney from 25 August to 5 September 2027, the tournament will host sixteen competing teams, officials, and international guests. The travel logistics, including flights, accommodation, and ground transportation, will be managed by Destination Sport Travel, operating from its Oceania headquarters in Sydney."

👟 LSKD x Brisbane Bullets: "🙌 The Brisbane Bullets are proud to welcome LSKD as a Major Partner and Foundation Partner of the Brisbane Bullets Academy, bringing together two brands united by a shared commitment to growth, culture and positive impact. At the heart of the partnership is LSKD's mission to inspire people to be 1% better every day - a belief that growth doesn't happen all at once, but through the small steps, challenges and choices we make every day."

🥤 Sprite x NBL & WNBL: "Sprite has signed a multi-year partnership with the NBL and WNBL as the Official Soft Drink Partner from the 2026–27 season. The partnership will span regular-season games, HoopsFest, the Finals Series and NBL Next Stars, alongside a new dunk-focused content platform, 'The Freshest Dunks'. The deal also aims to spotlight WNBL athletes as women's basketball continues to grow across Australia."

🏫 Pulteney Grammar School x Adelaide Lightning: "We're thrilled to welcome Pulteney Grammar School as an Official School Partner of the Adelaide Lightning for the WNBL27 season. This partnership reflects a shared commitment to creating opportunities for young people through sport, leadership and development, while strengthening the connection between elite women's basketball and the next generation."

⚖️ AJ & Co Lawyers x Brisbane Bullets: "The Brisbane Bullets are pleased to announce the reappointment of AJ & Co Lawyers as the Club's official legal partner for the Hungry Jack's NBL27 season - the fifth consecutive season of the partnership. AJ & Co advises the Club across player contracts, sponsorship agreements and venue arrangements, and is working with the Club to position it for the opportunities Brisbane 2032 will bring."

🤝 Aceit Transport Solutions + Australian Outdoor Living + Barnacle Bill + Jones Radiology + Refined Real Estate + Key Assets x Adelaide 36ers: "The Adelaide 36ers have renewed partnerships with six South Australian businesses ahead of NBL27. Aceit Transport Solutions, Australian Outdoor Living, Barnacle Bill, Jones Radiology, Refined Real Estate and Key Assets will continue supporting the club across commercial and community initiatives."

💜 THE R CLINIC x UC Capitals: "A partnership built on confidence 💜✨ The UC Capitals are delighted to enter the second year of our partnership with THE R CLINIC, who join as a Supporting Partner for the 2026/27 season. 'It's a partnership that reflects our shared commitment to building confidence, celebrating individuality and supporting our local Canberra community,' Clinic & Communications Manager Stacey Finch said."

🚗 AVIS Indonesia x Brisbane Roar: "A big thank you to the team at AVIS Indonesia (PT Asia Vehicle Rental Indonesia) for coming on board as Official Tour Transport Partner for our time in Indonesia 🇮🇩 Persija Jakarta v Brisbane Roar - 29.8.26 - 11pm AEST"

🚙 East Coast Car Rentals x Newcastle Jets: "The Newcastle Jets are proud to announce we have extended our partnership with East Coast Car Rentals for a third season. 🚗"

🛠️ Toyota Material Handling Australia x Australian Turf Club: "Toyota Material Handling Australia (TMHA) has extended its partnership with the Australian Turf Club, with a new three-year agreement that will see the successful relationship continue through to the end of 2028. The extension takes the partnership to six years and reinforces TMHA's long-term commitment to one of Australia's premier Thoroughbred racing and entertainment organisations. Under the renewed agreement, TMHA and its Toyota Forklifts brand will continue as the naming rights partner of three Group 3 feature races: the Toyota Forklifts Gloaming Stakes, Toyota Forklifts Doncaster Prelude and Toyota Forklifts Frank Packer Plate."

📦 Stow Storage x Melbourne Racing Club: "The Melbourne Racing Club is proud to be extending our partnership with Stow Australia for a further two years, with the relationship now entering its sixth year. As part of the extension, Stow Storage will continue as naming rights partner of the Group 1 Stow Storage Memsie Stakes for a fourth consecutive year."

🎤 WWE x Western Australian Government: "WWE has signed a three-year partnership with the Western Australian Government, bringing annual WWE events to Perth from 2026 to 2028. The deal starts with Wrestlepalooza: Perth in December 2026, following previous WWE events that generated more than AUD58 million for the WA economy."

🏟️ Victorian Government x Australian Athletics: "Melbourne's place at the forefront of global athletics is locked in as the Victorian Government and Australian Athletics have confirmed Maurie Plant Meet will continue to be held at Melbourne's Lakeside Stadium in 2027, 2028 and 2029. The premier event of the Chemist Warehouse Summer Series confirmed to take place in 2027 on Saturday, February 27. 📅"

🏛️ Griffith City Council x Hockey Australia: "Hockey Australia is pleased to announce that Griffith, New South Wales, will host the 2027 Hockey Australia Country Championships, with the nation's premier regional hockey tournament to be played from Saturday 7 August to Saturday 14 August 2027 at the Griffith Regional Sports Centre. Hockey Australia looks forward to working closely with Major Event Sponsors: Griffith City Council and Griffith Regional Sports Centre as well as Griffith Hockey Association and local stakeholders over the coming months as planning continues for the 2027 Championships."

🥎 S-Trend (STR) x Softball Australia: "A new partnership for Australian softball 🇦🇺🥎 Softball Australia has teamed up with Australian-owned sportswear company S-Trend (STR) in a new three-year major partnership. As our Exclusive Licensed Apparel and Merchandise Supplier through to 2029, S-Trend will provide apparel and supporter merchandise across national pathway programs, National Championships and the WBSC Women's Softball World Cup Finals 2027 🏆"