11th March 2026

This Week In Sponsorship

Highlights

It was a busy week for Legal Partners, as Adelaide Crows announced Thomson Geer to 2028, while Carlton welcomed Maurice Blackburn.

Maurice Blackburn also sponsor the North Queensland Cowboys, and so now reach both NRL and AFL fans, with a more national footprint across States.

Other recent Legal deals include Hannay Lawyers x Gold Coast Titans, MCB Lawyers x Manly and Law Squared x Melbourne Mavericks.

City Fertility is a new entrant to sponsorship with South Sydney Rabbitohs. Reproductive Health is an emerging sponsorship category, after new partnerships in 2025 for Fertility SA (Crows) and Adora Fertility (Swans).

In the Gym category, Snap Fitness signed a new partnership with Basketball Queensland. Snap Fitness was previously identified as a Brand To Watch for Scout Pro users on 19 Feb, calling out for activity in NSW or QLD. See the article with other previous Brands To Watch (before they signed major deals) here.

Get more insights with Scout Pro

  • Which 11 brands were new to sponsorship this week?

  • Which companies made Scout’s Brands To Watch this week?

  • Which are the Hot Categories in sponsorship right now?

Brand To Watch

  • Why: Roll’d re-entered the sponsorship market this week with two new 3-year partnerships with Hockey Australia and Netball Victoria. Previously partnered with Melbourne United.

  • Context: Both deals have a clear focus on combining elite programs (signage and apparel assets) with grassroots participation (catering supply agreements), suggesting a clear strategy for the Brand.

  • So what: Look for Roll’d to continue in this vein through targeting of other high-participation sports that have elite/national pathways (e.g. Athletics, Swimming, Soccer and others).

The full list of Brands To Watch is available tomorrow for Scout Pro subscribers.

Activity this week

This Week In Sponsorship

Announcements

AFL 🎽

New

  • ⚖️ Thomson Geer x Adelaide Football Club: "We’re proud to welcome Thomson Geer as our official legal partner for the next three years. As part of the new partnership, Thomson Geer will have naming rights to the Club’s Chairman’s events, which provide a premier hospitality experience."

  • ⚖️ Maurice Blackburn Lawyers x Carlton Football Club: "Carlton is thrilled to welcome Maurice Blackburn Lawyers, Australia’s leading plaintiff law firm, as a platinum partner of the Club."

  • Breitling x Collingwood Football Club: "Time Has a New Signature. Collingwood and BREITLING - two icons, each masters of their craft, now moving in perfect sync. This is more than a partnership. It’s a statement in precision, performance, and enduring legacy. Swiss engineering meets Collingwood pride, two icons, one defining moment. The countdown has begun."

  • ⚙️ Niterra x Collingwood Football Club: "We're excited to announce Niterra has joined as a Platinum Partner and Coaches’ Partner for our AFL and VFL teams in 2026. Niterra’s NTK branding will be placed on our coaches' uniform."

  • 🧱 Mitre 10 x Geelong Cats: "The Geelong Cats are proud to announce a new partnership with Mitre 10 Australia, becoming the Official Hardware Partner of both the AFL and AFLW teams."

  • V Energy x Hawthorn Football Club: "Hawthorn is delighted to unveil V Energy as the Club’s Official Energy Drink Partner."

  • 🔋 Greenworks x Western Bulldogs: "We're excited to announce a brand-new partnership with Greenworks. A global leader in sustainable battery-powered equipment, Greenworks joins the Dogs as a Platinum Partner."

Renewal

  • 🎨 Dulux x North Melbourne FC: "North Melbourne is pleased to announce official Paint Partner Dulux has renewed for a further three seasons."

  • 📺 Toyota, McDonald's, AAMI & Harvey Norman x Seven Network: "Toyota, McDonald's, AAMI and Harvey Norman return as broadcast partners alongside some of Australia’s most trusted and recognisable brands sponsoring Australia’s #1 winter sport: AFL."

Rugby League 👕

New

  • 🛞 Linglong Tire x Dolphins NRL: "The Dolphins are proud to welcome Linglong Tire as the Dolphins’ Official Tyre Partner for the 2026 NRL season. Welcome to the Dolphins family."

  • 🚗 Easi x Gold Coast Titans: "The Gold Coast Titans are proud to welcome Easi, industry leaders in novated leasing and salary packaging, as a new official partner of the club for the next two years. The partnership will see Easi become the Official Presenting Partner of Titans in Business program, strengthening connections across the club's corporate network and events."

  • 💊 Chemist Warehouse x One NZ Warriors: "The One New Zealand Warriors have today announced an exciting new partnership with Chemist Warehouse, Australia’s largest pharmacy retailer... The pharmacy retailer has signed a two-year deal to become an official partner of the club."

  • 🤝 MTC FutureReady x Parramatta Eels: "The Parramatta Eels National Rugby League Club are proud to announce MTC FutureReady as the Club's first-ever Official Community Partner."

  • 🥚 City Fertility x South Sydney Rabbitohs: "It takes balls to talk about male fertility... City Fertility has joined the South Sydney Rabbitohs as a new partner. The partnership aims to raise awareness about male fertility, with the 'It Takes Balls' campaign."

  • 👔 GSA Insurance Brokers x Wests Tigers: "GSA Insurance Brokers are kicking off 2026 with a roar, strengthening their association with the Wests Tigers, becoming naming rights partner of the Wests Tigers Business Club."

Renewal

  • 🪵 NAV - New Age Veneers x Manly Sea Eagles: "The Manly Warringah Sea Eagles are pleased to confirm both NAV - New Age Veneers and Zantac (Aspen Pharma Australia) have renewed their partnership and support as our Back of Shorts Partners for the 2026 NRL Season!"

  • 💊 Zantac x Manly Sea Eagles: "The Manly Warringah Sea Eagles are pleased to confirm both NAV - New Age Veneers and Zantac (Aspen Pharma Australia) have renewed their partnership and support as our Back of Shorts Partners for the 2026 NRL Season!"

Netball 🏐

New

  • 🎒 High Sierra x Netball NSW: "High Sierra has partnered with Netball NSW Pathways, providing support to U17 and U19 athletes across the state’s high-performance pathway program. As part of the partnership, High Sierra has been named the Official Away Day Partner of the Pathways teams..."

  • 🥙 Roll'd x Netball Victoria: "Netball Victoria is excited to announce our partnership with Roll'd Hospitality Group Proudly supporting our grassroots players, Roll'd will be making their mark at our State Titles, held at the State Netball Centre this weekend."

Renewal

  • 🍎 Healthway x West Coast Fever: "Netball WA and West Coast Fever are delighted to announce that Healthway, through its Fuel to Go & Play message, has extended its long-term partnership as the Principal Partner for a further three years."

  • 🏫 St Michael's College x Adelaide Thunderbirds: "Extending our partnership with St Michael's College, Adelaide 🤝 With our newest recruit Kate Heffernan as an ambassador, we can't wait to work with these young netball stars again in 2026"

Surfing 🏄

New

  • 🔋 mophie x World Surf League: "The World Surf League (WSL) and mophie, a leader in portable power, are excited to announce a new partnership for the 2026 Championship Tour season, with mophie becoming the Official Charging Partner of the WSL in the Asia Pacific region."

  • 👕 Rivvia Projects x Bioglan Newcastle Surfest: "The Bioglan Newcastle Surfest is excited to announce a new partnership with Rivvia Projects, which will see the Australian lifestyle brand become the Official Apparel Partner of the event in 2026."

Renewal

  • 🚲 Fatboy Bikes x World Surf League: "The World Surf League (WSL) and Fatboy Bikes are proud to announce an expanded partnership for the 2026 season, which sees the Australian electric bike company become the Official E-Bike Partner of the WSL in the Asia Pacific region."

Rugby Union 🏉

New

  • 📈 Morgans Financial Limited x Queensland Reds: "The Queensland Rugby Union is pleased to announce a new three-year partnership with Morgans Financial Limited aimed at supporting the state’s rugby pathways."

Renewal

  • ✈️ Fiji Airways x Fijian Drua: "Fiji Airways expands its partnership with your Drua, with the national airline set to feature prominently on the Fijian Drua Women’s playing kit for the upcoming Swyftx Super Rugby W season."

Multi-Sport 🏟️

New

  • 💼 Zoomlite x Commonwealth Games Australia: "Commonwealth Games Australia is proud to welcome Zoomlite as the Official Travel Accessory Partner of the Australian Team for the Glasgow 2026 Commonwealth Games."

  • 🤖 CSIRO x Australian Sports Commission: "We have partnered with the CSIRO to launch two pioneering resources designed to help the sport sector use artificial intelligence responsibly and effectively."

Basketball 🏀

New

  • 🏋️ Snap Fitness x Basketball Queensland: "Basketball Queensland has partnered with Snap Fitness through to the end of 2027, giving our members access to exclusive fitness offers across more than 95 clubs statewide."

Cricket 🏏

New

  • 🎓 SEDA College WA x Perth Scorchers Institute of Sport and Business: "Perth Scorchers Institute of Sport and Business is proud to partner with SEDA College WA, creating real pathways for students passionate about sport."

Football ⚽

New

  • 💸 Ebury x Adelaide United: "Adelaide United is delighted to welcome global financial services firm Ebury as its official Front of Shorts Partner for the remainder of the 2025/26 season and beyond."

Hockey 🏑

New

  • 🥙 Roll'd x Hockey Australia: "Hockey Australia is excited to announce a new partnership with Roll'd Hospitality Group. The three-year partnership will see Roll'd become the Official Quick Service Restaurant Partner of Hockey Australia."

Squash 🏸

New

  • 💪 Prestige Performance & Recovery x Squash Australian Open: "We’re proud to welcome Prestige Performance & Recovery as an official Support Partner of the Squash Australian Open 💪"

Volleyball 🏐

Renewal

  • 🚙 Mahindra Automotive x Volleyball Australia: "Mahindra Australia and Volleyball Australia today announced a significant three-year extension to their national partnership. The renewed agreement confirms Mahindra will now become the naming rights sponsor of the Australian Beach Volleyball Tour and the Australian Volleyball Super League..."

Get more insights with Scout Pro

  • Which 11 brands were new to sponsorship this week?

  • Which companies made Scout’s Brands To Watch this week?

  • Which are the Hot Categories in sponsorship right now?

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