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Geelong Cats announced renowned Australian fashion brand SABA as a Premier Partner of the Club's AFLW program.

Prestige fashion brands are increasingly using women’s teams as cultural platforms, with recent collaborations including:

  • Farage x Sydney Swans AFLW

  • Forecast x NSW Waratahs W, Wallaroos

  • BEARE PARK x Matildas

  • HUGO BOSS x Australian Open

  • SABA x West Coast Eagles

  • & more

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Activity this week

This Week In Sponsorship

Announcements

AFL 🎽

New

  • 👗 SABA x Geelong Cats: "We're proud to announce SABA as a premier partner of our AFLW program - reuniting two icons 26 years after Cats players first hit the SABA runway back in 2000. To celebrate, our players swapped boots for SABA's latest collection at GMHBA Stadium. Catch the Cats kick off their AFLW season 1pm Saturday 15 August vs North Melbourne at Marvel Stadium."

  • Solstice Energy x Tasmania Football Club: "Powering our journey together, we're delighted to welcome Solstice Energy as our Official Energy Partner ⚡"

  • 🏥 YNA x Port Adelaide FC: "The Port Adelaide Football Club is proud to announce YNA Your Nursing Agency (YNA) as the new major partner of the Multicultural Power Cup, with the South Australian-founded healthcare workforce provider committing to a three-year partnership."

Renewal

  • 🩻 SKG Radiology x West Coast Eagles: "We are pleased to announce the renewal of our long‑standing partnership with SKG Radiology, continuing more than a decade of collaboration as the club's preferred medical imaging provider across the AFL, AFLW and WAFL programs."

Rugby League 👕

New

  • 💪 Recovery Partners Australia x Canterbury-Bankstown Bulldogs: "We're proud to welcome Recovery Partners Australia as the Official Back of Shorts Partner of our NRLW team for the 2026 season. As our NRLW program continues to grow, we're excited to partner with an organisation that shares our commitment to supporting people and strengthening communities."

  • 🛢️ Penrite Oil x Perth Bears: "We're proud to welcome Penrite Oil as a Major Partner and our top back jersey partner ahead of our inaugural NRL season in 2027. Celebrating 100 years of performance, innovation and Australian manufacturing, Penrite shares our commitment to high performance and strong community connections."

Rugby Union 🏉

New

  • 📱 2degrees x New Zealand Rugby: "We're proud to welcome 2degrees as the Official Telecommunications Partner of New Zealand Rugby! This new partnership marks an important investment in the future of women's rugby, with 2degrees becoming the first commercial partner to support many of our women's pathways and programmes from the Under 18 Girls programme through to the Black Ferns."

Renewal

  • 🚚 Everything Fleet x NSW Waratahs: "Waratahs are delighted to announce that Everything Fleet have renewed their partnership as a platinum partner for 2027. The boys got put to work at the Everything Fleet Mascot location 🎬 Use code TAHS26 with Everything Fleet to receive 15% off Car and Truck Rentals."

Volleyball 🏐

New

  • 👟 Belgravia Apparel (New Balance) x Volleyball WA: "Volleyball WA has announced a partnership with Belgravia Apparel, naming the leading custom sportswear supplier as the organisation's official apparel partner. As the Australasian elite teamwear partner of New Balance, Belgravia Apparel will supply premium custom performance and supporter apparel across all levels of the sport in Western Australia, spanning grassroots participation, regional competitions, and elite state team representation."

Table Tennis 🏓

New

  • 🚑 Care 24-7 x Table Tennis Australia: "Table Tennis Australia is pleased to welcome the support of Care 24-7 The emergency specialist for the organisation's Olympic Program, with the contribution helping Australia's elite athletes on their journey towards international success."

Golf ⛳

Renewal

  • 💰 Challenger x PGA Tour of Australasia: "Retirement income provider Challenger has extended its Title Partnership of the Challenger PGA Tour of Australasia for five years, securing the largest commercial partnership in the Tour's history through to the end of the 2030/31 season. The 2026/27 schedule will feature 19 events across Australia, New Zealand and Papua New Guinea, including the 100th Queensland PGA Championship and new venues at Secret Harbour and Peninsula Kingswood."

Basketball 🏀

New

  • 💜 ActivOT x Adelaide Lightning: "A partnership built on shared purpose. 🤝💜 We're proud to welcome ActivOT to the Adelaide Lightning family as the Official Player Sponsor of Coco Hodges for the WNBL 2026/27 season. With Coco aspiring to become an occupational therapist following her playing career, this partnership is a natural fit, bringing together a player passionate about supporting others with an organisation dedicated to empowering people to live full, independent lives."

  • 🏗️ I&A Projects x Adelaide Lightning: "We're proud to welcome I&A Projects Pty Ltd as an official partner of the Adelaide Lightning for the upcoming WNBL season. Partnerships like this play a vital role in helping us grow the Club, strengthen our community impact, and continue building a bright future for women's basketball in South Australia."

Renewal

  • 🏡 Maple Living x South East Melbourne Phoenix: "We're excited to announce the extension of our partnership with Maple Living for a further two years. 🔥"

Football ⚽

New

  • 🍜 Ninja Australia x A-Leagues: "Today we unveiled the 2026 A-League All Stars kit, with Ninja Australia joining as Major Partner and Kappa Australia returning as Technical Apparel Partner. A bold new look as the best of the Ninja A-League Women prepare to take on one of the biggest clubs in world football Chelsea Football Club Women."

  • 🤖 Podium x Sydney FC: "We're delighted to welcome Podium as Sydney FC's Official AI Management Platform Partner for tonight's Sydney Super Cup clash against Tottenham Hotspur. Podium's logo will feature on the back of the neck of Sydney FC's playing shirts for this landmark fixture at Allianz Stadium. We're excited to partner with a leading technology company and look forward to working together as we continue to drive innovation on and off the pitch."

Renewal

  • 👕 Kappa Australia x A-Leagues: "Today we unveiled the 2026 A-League All Stars kit, with Ninja Australia joining as Major Partner and Kappa Australia returning as Technical Apparel Partner."

  • 🩻 Lumus Imaging x Brisbane Roar: "Grateful to continue our partnership with Lumus Imaging for the upcoming season 💪 Stoked to have you on board as Club Partner Lumus Imaging 🤝"

  • 🏥 Pacific Radiology x Wellington Phoenix: "The Wellington Phoenix are delighted to have extended their partnership with Pacific Radiology Pacific Radiology are part of New Zealand's largest medical imaging provider, RHCNZ, with a nationwide network of 67 clinics."

Motorsport 🏁

New

  • 🔧 Repco Australia, CRC Industries & Equip Super x Kayo Sports: "Kayo Sports has announced Repco Australia, CRC Industries and Equip Super as foundation partners for its new weekly MotorRacing 360 program. The partnerships follow record growth in motorsport streaming, with Formula 1 viewership up 26% and the Repco Supercars Championship up 42% year-on-year. The new show features integrated brand partnerships across dedicated segments as demand for premium motorsport content continues to grow."

Horse Racing 🏇

New

  • 🍺 Asahi Beverages x Victoria Racing Club: "Carlton Draught is officially back on tap at Flemington. Today marks the beginning of an exciting new chapter as the Victoria Racing Club welcomes Asahi Beverages as our Official Beer and Cider Partner through a new seven-year partnership. Launching on the inaugural Phar Lap Race Day, the partnership reunites two Victorian icons founded in Melbourne in 1864, while bringing an expanded range of Australia's favourite beer and cider brands to racegoers across Flemington."

  • 🍽️ Lucas Collective x Victoria Racing Club: "The Victoria Racing Club is proud to announce a new hospitality partnership with acclaimed restaurateur Christopher Lucas's Lucas Collective for the 2026 Melbourne Cup Carnival. From this year, three of Melbourne's most celebrated dining destinations; Society, Chin Chin and Yakimono will bring their signature experiences to Flemington, elevating hospitality across Members' and public precincts."

Other

New

  • 📺 Seven Network x NFL: "The National Football League (NFL) has named the Seven Network as its exclusive free-to-air broadcast partner in Australia for the 2026 season. The agreement includes live coverage of regular-season games, the playoffs, Super Bowl LXI, and the historic first NFL regular-season game in Australia featuring the San Francisco 49ers and Los Angeles Rams at the MCG. Seven will also expand its NFL coverage with two weekly editions of NFL Tailgate."

  • 🌊 Waveski Adventurers x Paddle Australia: "Paddle Australia is proud to announce Waveski Adventurers as an official Support Partner, marking an exciting new partnership that will help grow participation, strengthen diversity, equity and inclusion, and elevate waveski surfing as an important discipline within Australia's paddling community."

Renewal

  • 🏛️ South Bank Corporation x Squash Australia: "The Squash Australian Open is partnering with South Bank Corporation for the third year in a row from 23-28 February 2027, following record crowds in 2026. South Bank Piazza will again be the host venue for the 2027 Squash Australian Open where the world's best squash players compete on the purpose-built glass court in front of thousands of Australian sporting fans."

Get more insights with Scout Pro

  • The hidden market - new deals not announced publicly

  • Expired partnerships - deals ended in the last month

  • New entrants - brands new to sponsorship each week

  • Brands to Watch - Scout recommendations based on competitor activity

  • Hot Categories - the most active / fastest growing sectors

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