👔 Tony Barlow Menswear x West Coast Eagles: "We're pleased to announce a new partnership with Tony Barlow Menswear, as the club's preferred supplier of men's corporate uniforms."

👟 New Balance x Brisbane Lions: "The Brisbane Lions will continue their partnership with global sports brand New Balance, confirming a five year extension that will see the iconic brand remain the Club's Official Apparel Partner through to the end of the 2030 season."

🔒 CyberCX x Collingwood FC: "We are pleased to announce a two-year extension of its partnership with Australia's leading cyber security organisation, CyberCX."

🥤 Monster Energy x AFL: "The AFL is excited to announce that Monster Energy has renewed its sponsorship, in a long term commitment to the game, including expanding its deal as the Official AFLW Energy Drink Partner."

👟 ASICS x Western Bulldogs: "We're thrilled to announce an expanded partnership with ASICS to now provide official apparel for the Club's AFLW and VFLW teams!"

🎧 JLab x Sydney Roosters: "The Club is proud to announce a new partnership with JLab, an internationally recognised personal audio brand as the Club's Official Audio Partner."

⛏️ Rio Tinto x Brisbane Broncos: "Broncos & Rio Tinto team up ahead of Queensland Derby."

🔧 Pirtek New Zealand x NZRL/Kiwis: "We're proud to announce our long-standing partner Pirtek New Zealand, have extended their partnership for another four years, as Principal Partner of the Kiwis & NZRL. We thank the team at Pirtek and their entire franchise network who have been part of our whānau for nearly 20 years."

🏃 Motiv8sports Australia x Parramatta Eels: "The Parramatta Eels National Rugby League Club are excited to extend our strategic partnership with Motiv8sports Australia for another three years."

⚖️ Bird & Bird Australia x Sydney Convicts Rugby Club: "Bird & Bird Australia has today announced a major partnership with the Sydney Convicts Rugby Club for the 2026 season, reinforcing the firm's commitment to inclusion, community engagement and the power of sport to drive positive change."

🍻 Oran Park Hotel x Macarthur Bulls FC: "The Bulls are proud to announce an official partnership with Oran Park Hotel. The venue is designated as an official club destination for away match gatherings."

🎤 The Sports Network Adelaide x Adelaide United: "Last Thursday morning, we partnered with The Sports Network Adelaide to host Fields of Influence: Sport, Trade and Diplomacy in Action at Coopers Stadium."

👔 HUGO BOSS x Tennis Australia/Australian Open: "Tennis Australia has announced a multi-year partnership with HUGO BOSS, naming the brand Official Lifestyle Outfitter of the Australian Open from 2027."

🚙 Jeep Australia & Leapmotor Australia x URBNSURF: "URBNSURF, Australia's leading surf park operator, today announced a new partnership with Jeep Australia and Leapmotor Australia, marking a significant collaboration between two of the country's most exciting and adventurous automotive brands and the nation's premier surf destinations in Melbourne and Sydney."

🛢️ Castrol x Matt Stone Racing: "Matt Stone Racing is proud to partner with Castrol Australia and New Zealand for the 2026 Repco Supercars Championship."

🥧 Vili's Pies x Supercars: "Supercars has today announced a two-year extension of its partnership with Vili's Family Bakery, with the iconic Australian brand to remain the Official Pie Partner of Supercars through at least the end of the 2027 season."

📊 DUPR x National Pickleball League: "NPL x DUPR - Pickleball in Australia just got serious with this 3-year partnership."

✈️ Qantas x NFL (Melbourne): "The National Football League (NFL) has announced a landmark partnership with Qantas, naming the airline its Official Airline Partner in Australia and New Zealand ahead of the 2026 Melbourne Game."

📻 SEN x Indian Premier League: "SEN is proud to announce it is the Australian audio rights holder of the Indian Premier League India -- the biggest domestic cricket tournament in the world -- with live coverage each and every night."

☕ ST. ALi x Commonwealth Games Australia: "The famed Melbourne coffee roaster ST. ALi, is set to join the Australian Commonwealth Games Team as an Official Supplier at AUS HQ, delivering barista-made coffee to athletes, coaches and officials across the 2026 Commonwealth Games."

👓 Bupa Optical x Paralympics Australia: "Paralympics Australia and Bupa Optical have partnered on a nationwide initiative to train optometrists to identify and refer people with vision impairments into Para-sport."