🏖️ Surf Life Saving QLD x Gold Coast SUNS: "We're thrilled to announce a new community partnership with Surf Life Saving clubs on the Gold Coast ❤️ 🏖️ The partnership aligns the SUNS with Surf Life Saving Queensland's South Coast and Point Danger branches, and is aimed at strengthening connections across the Gold Coast while promoting active lifestyles, community engagement and beach safety. The collaboration will create new and exclusive opportunities for more than 33,000 Gold Coast SUNS members and members across the South Coast and Point Danger branches."

⚡ Sigenergy x Parramatta Eels: "The Parramatta Eels National Rugby League Club are proud to announce Sigenergy as the Club's new Official Junior League Partner and Official Membership Partner, commencing from the 2027 season. Sigenergy will also join the Eels family as the Club's Official Solar Battery Partner, reinforcing a shared commitment to innovation, sustainability and supporting communities across Western Sydney. Welcome to the family! 🧡💙"

👟 JD Sports x New Zealand Rugby League: "We've partnered with JD Sports as Major Partner & Official Sneaker Supplier of the Kiwis, Kiwi Ferns & Wheel Kiwis. This marks JD Sports' first-ever sponsorship of a national team 🇳🇿"

🚗 Toyota Tsusho PNG x PNG Chiefs: "The PNG Chiefs have officially confirmed Toyota Tsusho (PNG) Limited, trading as Ela Motors, as a Major Partner and the exclusive official automotive partner for the franchise ahead of its inaugural season in the National Rugby League in 2028. Under the terms of the long-term agreement, the iconic Toyota brand will feature on the shoulder assets of the PNG Chiefs playing jersey starting from the 2028 campaign. Beyond apparel branding, the partnership will focus on high-visibility commercial assets including venue branding at Santos Football Stadium in Boroko, media backdrop positioning, digital integration, hospitality suites, and match-day fan activations."

⛏️ Bravus Australia x North Queensland Cowboys: "North Queensland Toyota Cowboys platinum partner Bravus Australia will deepen is support for the club from the 2027 season, with the expanded partnership seeing the coal mining and rail freight business on the sleeve of the Cowboys' NRLW jerseys for the very first time."

🚙 Europcar x BNZ Breakers: "We're excited to welcome Europcar as the Official Rental Vehicle Partner of the BNZ Breakers for NBL27. Building on Europcar's existing partnership with the NBL, we're pleased to bring the relationship closer to home and work together throughout the season. Europcar will support the BNZ Breakers throughout NBL27, while giving our members and fans access to exclusive benefits, including up to 15% off Europcar Base Rate on rentals across New Zealand, Australia and worldwide."

💰 Liberty Financial x NBL: "Liberty Financial's branding will feature on the three-point line at every Hungry Jack's NBL27 game through to the Finals under a new partnership with the League."

🥤 Gatorade x Basketball Queensland: "Excited to announce Basketball Queensland's new partnership with Gatorade on Fuel Tomorrow, a program focused on building confidence in young athletes and keeping them in sport. Research shows coaches are the biggest influence on whether teens stay in sport, so our upcoming Coaches Courses will be powered by Gatorade, with coaches signing up to Gatorade Coach Hub, a free platform of short videos and resources built for coaches."

📹 Pixellot x Basketball Australia: "Basketball Australia has partnered with global sports technology provider Pixellot to make community basketball more connected, more accessible and better supported across the country. The flagship of this project is HoopsTV – expected to launch to participating local associations in November. Developed by Pixellot in partnership with Basketball Australia, the new platform will provide a central destination for game footage, replays, highlights and other personalised basketball content. Game footage captured through participating venues will progressively integrate with the new platform, aiming to cover over 400,000 games annually across 1000 venues."

💳 Zeller x South East Melbourne Phoenix: "We're excited to announce the extension with major partner Zeller for a further two years. 🔥"

📺 QMS NZ x Auckland FC: "QMS Named Official Out Of Home Media Partner of Auckland FC. Leading Out of Home (OOH) media company QMS NZ has announced a landmark multi-year partnership with Auckland FC, becoming the club's Official Out of Home Media Partner. The new partnership unites Tāmaki Makaurau's fastest-growing sports franchise with QMS' market-leading and rapidly expanding Auckland OOH network. It provides Auckland FC with a significant, year-round media presence to drive game-day attendance, ticket sales, and fan engagement."

💰 Lendux x Adelaide United: "Lendux locked in. 🔴 Adelaide United is delighted to announce Australian asset finance brand Lendux as the Club's new A-League Women's Major Sponsor on a two-year deal."

🎟️ INTIX x Melbourne City FC: "City Football Group's Melbourne City FC has signed a ten-year technology partnership with ticketing and data specialist INTIX to completely overhaul its club membership framework into a fully bespoke, data-driven fan engagement ecosystem. The decade-long agreement features a co-designed product roadmap engineered to evolve dynamically alongside the organisation's scaling requirements, moving away from generic off-the-shelf software solutions to establish a tightly integrated white-label digital frontend. The custom infrastructure connects seamlessly with Shopify for e-commerce, third-party customer relationship management systems, marketing automation software, and AAMI Park stadium access control, allowing supporters to use digital wallet passes alongside general matchday ticket holders."

🏗️ Ausenco x Brisbane Roar (Women): "A longstanding partnership continues 🧡 🦁 Brisbane Roar is excited to announce that the club has renewed their partnership with Ausenco for a further two seasons, with the global engineering, consulting and project delivery firm continuing as Platinum Partner and front-of-shirt sponsor of Brisbane Roar Women."

👔 Gentlemen's Outfitters Charlestown x Newcastle Jets: "The Newcastle Jets are thrilled to announce the extension of our partnership with Gentlemen's Outfitters Charlestown. Operated by Andy Roberts, a former Club Captain from the NSL era, Gentlemen's Outfitters Charlestown have been the Club's official Menswear and Womenswear Supplier since 2005."

📰 The Post x Wellington Phoenix: "Our partnership with The Post continues into the 2026/27 season. The Post plays an important role in connecting fans with the people, stories and moments that shape our region. We look forward to sharing the stories, achievements and experiences that bring the Wellington Phoenix to life, both on and off the pitch. Our 20th season provides an opportunity to reflect on the journey that has brought us to this point, while looking ahead to the next chapter."

🛍️ Sports Direct Australia x Sydney FC: "Sydney FC and Sports Direct Australia will enter their first full season together in 2026/27, expanding a partnership that connects football fans with exclusive access, experiences and the game they love. Sydney FC and Sports Direct Australia have extended their partnership for the 2026/27 season, following the launch of the relationship midway through last season. After an initial season that included player appearances, home-game tickets and money-can't-buy experiences for Sports Direct customers, the first full season will create more opportunities to activate the partnership across Sydney FC and Sports Direct."

🛵 Hero VIDA + Ai+ Smartphone x New Zealand Cricket: "Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, and Ai+ Smartphone, one of the fastest-growing new entrants in India's smartphone market, have partnered with NZC for the upcoming India mega-tour to New Zealand. VIDA, the emerging mobility arm of Hero MotoCorp, will be the title sponsor for all three series, with Ai+ Smartphone confirmed as the 'Powered by' Partner. The landmark tour begins on 22 October 2026 and runs across all three formats through to December, with the BLACKCAPS and India meeting in five T20Is, five ODIs and two Tests - 12 matches in total, the most ever for an NZC hosted bi-lateral tour."

💰 ColCap Financial Group x Sydney Thunder: "We're proud to announce an extension with our long-standing partner, the ColCap Financial Group! The exciting new chapter will see ColCap Financial Group Financial move to the front of our playing shirt 💛"

🚴 DoorDash x Tennis Australia: "Global on-demand delivery leader DoorDash has secured a agreement with Tennis Australia, becoming the official on-demand delivery partner of the Australian Open starting with the 2027 tournament. Scheduled to run from January 11-31, 2027 at Melbourne Park, the partnership introduces cutting-edge delivery technology directly into the Grand Slam precinct. Under the agreement, DoorDash will take over the Golden Hour Bar on Grand Slam Oval, where patrons can place orders directly from precinct food vendors via the app to bypass queues. Furthermore, DoorDash will serve as the presenting partner of 'AO on the GO,' powering grab-and-go convenience platforms across the grounds with branded vending machines and carts, alongside comprehensive digital and on-court signage."

📊 Adobe x Tennis Australia: “Today we announced a significant milestone for the Australian Open and Tennis Australia as we welcome Adobe as our Official AI Marketing and Creativity Partner. This partnership will combine creativity, technology and AI to deliver more personalised fan experiences and strengthen the connection between the Australian Open and tennis communities across Australia and the Asia-Pacific region.”

🤖 Revealtek x Badminton Australia: "Badminton Australia are excited to be partnering with Revealtek this week for the YONEX Bendigo International 2026. Revealtek are delivering livestream services for this event across all 4 courts, as well as running trials in the background using AI technology to enhance viewing experience and line judge technology at international badminton tournaments. 🤖"

🐂 Red Bull x MotoGP Australian Grand Prix: "Red Bull has been named the title sponsor of MotoGP's Australian Grand Prix in a multi-year agreement ahead of the championship's move to Adelaide in 2027. The Red Bull Grand Prix of Australia – Adelaide will take place from 12–14 November 2027, marking MotoGP's move from Phillip Island to a new 4.13-kilometre city street circuit. The partnership is expected to boost South Australia's international profile and support tourism and hospitality through global exposure and visitor spending."

🚗 Cricks Highway x Brisbane Racing Club: "In time for the opening raceday of the Ladbrokes Spring Racing Carnival, the Brisbane Racing Club is excited to announce a renewed major partnership with leading automotive dealer, Cricks Highway. Cricks Highway Queensland Cup Day will set the tone this Saturday at Eagle Farm for an exciting spring carnival ahead, now boasting seven racedays between 10 October and 14 November in 2026. Since establishing their partnership in 2025, Cricks Highway have been valuable supporters of last year's spring carnival as well as Brisbane's Road to Magic Millions."

🏥 Bupa x Invictus Australia Sports Festival 2026: "Healthcare leader Bupa has officially partnered with Invictus Australia, securing its position as the Supporting Partner – Healthcare for the inaugural Invictus Australia Sports Festival 2026, Presented by ATCO. Scheduled to take place in Perth from 23 to 25 October 2026, the high-profile adaptive sports event will bring together competitors from host nation Australia, New Zealand, and the Republic of Korea to participate in disciplines such as indoor rowing, pickleball, sitting volleyball, and swimming. Beyond athletic competition, Bupa's commercial support underpins two vital festival elements, encompassing community sport engagement at Scarborough Beach and a newly established Knowledge and Translation Symposium uniting leaders from defence, government, health, and research sectors."