🏞️ Eastern Guruma x West Coast Eagles: "West Coast Eagles are proud to announce Eastern Guruma has joined the Club as a partner of the AFLW team, Naitanui Academy and Soar program 🤝"

🚕 DiDi x AFL: "The AFL is pleased to announce the extension of its partnership with DiDi, who will continue as the Official Ride Share Partner of the AFL, AFLW, and Marvel Stadium through until the end of 2027."

👟 New Balance / Belgravia Sports x Melbourne Demons: "New Balance will enter a new era with Melbourne Football Club, becoming the Official Apparel Partner for both the club's elite programs. This multi-year deal, extending until at least 2028, heralds an exciting era with both the AFL and AFLW program united by the same apparel partner for the first time in the AFLW competition's ten season history."

💪 Viva Leisure x South Sydney Rabbitohs: "We're excited to announce a new partnership between the Rabbitohs Institute and Viva Leisure, the parent company of Club Lime Gyms. This collaboration will give our students access to 12-month Club Lime memberships, industry-led guest lectures, and valuable work experience opportunities across the Viva Leisure network - creating real pathways from education into employment in the health, fitness, and sport sectors."

🌱 VICTA x Wests Tigers: "The Wests Tigers are excited to confirm VICTA's support of the Club's NRLW squad. 🐯 The iconic Australian lawnmower company will feature proudly on the team's upper back, supporting women's rugby league as it continues to flourish at Concord."

🍗 KFC x Canterbury-Bankstown Bulldogs: "The Canterbury-Bankstown Bulldogs are excited to announce that KFC has extended its partnership with the Club through to the end of 2028. The three-year extension sees KFC continue as the Club's Official Quick Service Restaurant Partner, as well as the Official NRL Upper Back Partner and Official NRLW Lower Back Partner, across jerseys and training kit Club-wide."

🛡️ aibGROUP Insurance x Hurricanes: "The Hurricanes are proud to welcome aibGROUP Insurance Ltd as the club's Official Insurance Broker Partner."

🚂 Aurizon x Netball Queensland & Queensland Firebirds: "Netball Queensland and the Queensland Firebirds are delighted to announce Australia's largest rail freight business Aurizon has renewed its commitment as Principal Partner of the Queensland Firebirds and Major Partner of Netball Queensland, extending the successful partnership through to the end of 2029💚"

👯 Asian Women Development Plan International x Table Tennis Australia: "Table Tennis Australia is thrilled to partner with Asian Women Development Plan International to deliver a free, fun and social four-week come-and-try series for women and girls at the Museum of Chinese Australian History in Melbourne, named Rally Her Collective 🏓"

⚾ PTP x Softball Australia: "Softball Australia x PTP - locked in 🤝 We've officially renewed our partnership, backing our athletes with top-tier gear and prep for world-class performance for six years and counting."

💧 waterdrop® x Tennis West: "Tennis West has announced an official partnership with international hydration brand waterdrop®, naming the company its Official Hydration Supplement and Official Refill Bottle."

🛌 BEDGEAR x Football Australia: "We're proud to partner with BEDGEAR as the Official Sleep Supplier of Football Australia and its two senior national teams, the CommBank #Socceroos and CommBank #Matildas. 🇦🇺"

☕ Bluestone Lane x Football Australia: "We're pleased to announce a new partnership with Bluestone Lane, with the Australian-born café and coffee brand joining as the Official Coffee Partner of the senior men's team."

👔 M.J. Bale x Football Australia: "Football Australia is pleased to announce that leading Australian menswear brand M.J. Bale has extended its partnership, continuing as the Official Tailor of the CommBank #Socceroos 🇦🇺"

🔧 Bosch Power Tools x Supercars (Perth): "Supercars returns West on July 31-August 2 with Bosch Australia & New Zealand. Bosch Power Tools returns as Perth naming rights partner."