🧢 New Era x Port Adelaide FC: "Port Adelaide has secured a landmark partnership with New Era, with the iconic global brand joining the club as its Official Headwear Partner. The partnership will support both the club's AFL and AFLW programs and represents New Era's largest club-level investment in the AFL. The agreement builds on a strong relationship between Port Adelaide and New Era, which have worked together for more than a decade to produce headwear for members and supporters."

🏠 MOVA TECH x Essendon FC: "Essendon Football Club and MOVA TECH have strengthened their partnership ahead of the 2026 AFLW season, with the global smart home brand becoming Co-Major Partner of the Club's AFLW program as it continues to invest in Australian sport and innovation. The announcement was celebrated at the NEC Hangar, where AFLW captain Bonnie Toogood and reigning AFLW Best and Fairest Georgia Nanscawen were unveiled as MOVA's newest brand ambassadors, joining AFL stars Zach Merrett and Darcy Parish."

✈️ Corporate Traveller Australia x Perth Bears: "The Perth Bears are proud to announce Corporate Traveller as the club's inaugural Foundation Coaches Partner, further solidifying their commitment to Western Australia's newest NRL franchise. Perth Bears CEO Anthony De Ceglie welcomed the expanded partnership, highlighting the strategic synergy between elite sports performance and seamless corporate travel."

🎁 AMS (Always Made Special) x Auckland Blues: "The Blues are pleased to announce the extension of their partnership with AMS - Always Made Special for a further three years. The leading New Zealand merchandise and promotions business has recommitted to the club through to the end of the 2029 season. Having worked together over recent seasons, Always Made Special has become an integral part of the Blues fan experience, delivering premium membership packs, in-stadia giveaways, promotional merchandise and branded activations that bring supporters closer to the club."

🩺 Hola Health x Cricket Australia: "Hola at our newest kit sponsor 👋 Hola Health's partnership with Cricket Australia is set to increase, becoming the lower back sponsor on Australian playing kit. The logo will also appear on the team and support staff training apparel. Beyond the pitch, Cricket Australia employees also receive complimentary access to Hola Health."

🛞 BKT Tires x Big Bash: "Three more years of BKT Golden Caps 🧢 Cricket Australia is pleased to announce that BKT Tires will continue as naming rights partner in the Big Bash, an extension that will run through until the 2028-29 seasons."

🏡 Plantation Homes x Brisbane Heat: "Locked in for another two years 🏏 We're thrilled to extend our partnership with Plantation Homes, continuing to build memorable experiences for our members, fans and communities across Queensland."

🧳 Quint Australia x Netball World Cup Sydney 2027: "Netball World Cup Sydney 2027 has appointed Quint Australia as its Official Fan Travel and Hospitality Partner. Quint will deliver premium travel, ticketing, accommodation and hospitality packages, along with exclusive fan experiences for the tournament, which runs from 25 August to 5 September 2027."

🎓 Australian Institute of Company Directors x Golf Australia: "Golf Australia is proud to launch a new three-year partnership with the Australian Institute of Company Directors (AICD), delivering a national governance education program for golf club directors, administrators and leaders. The program provides a clear development pathway, from introductory governance education through to nationally recognised director training, helping build more confident, capable and strategically focused boards across Australian golf."

♿ Bulman Advisory x Adelaide Lightning: "We're proud to welcome Bulman Advisory to the Adelaide Lightning family. This partnership is built on a shared commitment to creating a more inclusive future, one where accessibility, representation and opportunity are at the forefront both on and off the court. As leaders in accessibility and inclusion, Bulman Advisory are helping us ensure that everyone feels welcome, valued and able to be part of the game."

🏨 Hotel Alba Adelaide x Adelaide Lightning: "We're excited to welcome Hotel Alba Adelaide to the Adelaide Lightning family as an official partner for the upcoming WNBL season. As we continue to build one of Australia's leading women's sporting brands, it's fantastic to partner with an organisation that shares our commitment to excellence, community and creating memorable experiences."

🩹 Victor Sports x Brisbane Bullets: "We're proud to welcome Victor Sports as the Medical Supply Partner of the Brisbane Bullets for Hungry Jack's NBL27. Victor Sports will play an important role in supporting the health, recovery and performance of our players and staff by providing access to high-quality sports medical supplies, rehabilitation equipment and performance products throughout the season."

🎧 Audio-Technica x Brisbane Roar: "Brisbane Roar are pleased to welcome Audio-Technica on board as Club Partner to provide high quality audio equipment throughout the 2026/27 season 🎶"

🚗 GAC Australia x Melbourne City FC: "Driving City forward 🚗🩵 Excited to kick off a new multi-year partnership with GAC Australia, our Official Automotive Partner!"

🧖 Nook Saunas x Brisbane Roar: "Brisbane Roar are pleased to welcome Nook Saunas on board for the upcoming season, providing our A-League Men & Women squads luxurious saunas for their recovery 🔥"

🎁 Prezzee x Sydney FC: "Sydney FC has today welcomed leading digital gifting and payments platform Prezzee to the Sky Blue family, with the Australian-founded brand joining the club as an Official Partner for the A-Leagues 2026-27 season. The new partnership will deliver a range of bespoke fan-focused initiatives during key gift-giving periods thanks to Prezzee's digital gift card platform."

🖨️ Signosaur x Brisbane Roar: "Brisbane Roar are pleased to welcome print and signage service, Signosaur on board for the 2026/27 season 🎉"

💊 VÖOST Vitamins x Sydney FC: "Sydney FC has signed a new partnership with Procter & Gamble's VÖOST Vitamins, as the premium vitamin and electrolyte brand becomes the Sky Blues Official Sports Vitamin & Electrolyte Partner for the A-Leagues 2026-27 season. VÖOST will feature prominently throughout the Sky Blues campaign, and have secured branding on the sleeve of Sydney FC's playing kit for the highly anticipated international club friendly against English Premier League side Tottenham Hotspur later this month."

🎬 Event Cinemas x Brisbane Roar: "Brisbane Roar is delighted to continue their partnership with Event Cinemas for the 2026/27 season 🎥"

📱 More Telecom x Sydney FC: "Sydney FC has renewed its partnership with More, with the Australian telecommunications provider continuing as the club's Official Telecom Partner throughout the A-Leagues 2026-27 season. The renewal builds on a successful relationship and sees More expand its presence across Sydney FC's Men's, Women's and community football programs, while delivering exclusive benefits to Members and fans."

🧊 Fridgy x AUSX Supercross Championship: "FRIDGY JOINS AUSX AS A MAJOR PARTNER FOR 2026. We're excited to welcome Fridgy Pty Ltd to the Boost Mobile AUSX Supercross Championship as a Major Partner for the 2026 season. Built for the toughest Australian conditions, Fridgy has quickly established itself as one of Australia's leading premium drinkware brands, making this partnership a natural fit with the AUSX audience and the active lifestyles they live."

🍅 Heinz x Venues NSW: "Heinz has signed a five-year partnership covering four major Venues NSW precincts, securing exclusive condiment rights across several of the state's biggest sporting and entertainment venues. The agreement makes Heinz the official condiments partner of Accor Stadium, CommBank Stadium, McDonald Jones Stadium, and the WIN Stadium and WIN Entertainment Centre precinct. Heinz Tomato Ketchup will be available from food outlets across the venues."

👟 adidas Australia x Australian College of Physical Education (ACPE): "The Australian College of Physical Education (ACPE) has announced a new partnership with adidas Australia, making the institution the sporting brand's first-ever business-to-business education partner in the country. The collaboration is designed to bridge academic learning and professional practice across sport, education, and career development, while establishing adidas Australia as ACPE's exclusive sportswear provider. Spanning through to the end of 2027, the partnership will integrate higher education with the sports industry by offering students enhanced avenues for industry engagement, event participation, and collaborative learning."

🏛️ Sport SA x Women in Sport Summit 2026: "We are proud to announce Sport SA as a major Foundation Partner for the upcoming Women in Sport Summit 2026, taking place from 19–22 October 2026 at Adelaide Oval. As Australia's leading commercial platform for women's sport, the event brings together the decision-makers, investors, elite athletes, and brands shaping the future of the industry during a defining commercial moment."