This Week In Sponsorship
A key theme this week was stepping up, with several partnerships upgraded to prominent kit positions in advance of important milestones:
ASICS expanded its longstanding Netball Australia relationship from footwear into a head-to-toe apparel partnership, covering the Diamonds’ match dress, training apparel and replica range through the home Netball World Cup in 2027.
Westfield upgraded to Co-Major Partner of Western Sydney Wanderers as part of a two-year extension, extending the relationship to 16 years; and appearing on the Men’s Home Shirt Front for 2026/27.
Oz Shipping Containers stepped up from the sleeve and training shorts to become Principal Partner and front-of-shirt partner of the Newcastle Jets Men for 2026/27, citing a successful first year of partnership.
Brisbane builder-developer Verso Projects has moved quickly from a Player Partner during NBL26 to a multi-year Principal Partnership with the Brisbane Bullets, with Jersey Chest branding.
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Activity this week
Announcements
AFL 🎽
Renewal
🍷 Red Hill Estate x North Melbourne FC: "The North Melbourne Football Club and acclaimed Mornington Peninsula winery Red Hill Estate have extended their partnership for a further two years, taking the collaboration through to the end of 2028 💙"
Rugby League 👕
New
🚗 Mahindra Automotive Australia x Perth Bears: "We're proud to welcome Mahindra Automotive Australia Pty Ltd as our Automotive Partner and a Founding Partner ahead of our inaugural NRL season in 2027. The partnership will provide our players, coaches and staff with a range of Mahindra vehicles, as we build towards our first season. Perth Bears Head Coach Mal Meninga said: 'We're building a character-led club, on and off the field, and that means being just as deliberate about the partners we bring in as the players we recruit.'"
💪 Zoo Fit x Perth Bears: "We're proud to welcome Zoo Fit as a Foundation Partner and our Official Commercial Gym and Fitness Club Operator for our first two seasons. Building something new in Western Australia, Zoo Fit shares our commitment to community development and improving the health and wellbeing of West Australians. Viva Leisure CEO and Managing Director Harry Konstantinou said partnering with the Perth Bears ahead of their historic debut in the NRL next year was a significant honour. 'We're proud to support the growth of rugby league in Western Australia and look forward to creating lasting value for Zoo Fit members and Bears fans.'"
🚙 Geely x New Zealand Rugby League: "We welcome Geely as our first ever official vehicle partner, supporting New Zealand Rugby League, the Kiwis, and from 2027, the Kiwi Ferns 🇳🇿"
Renewal
🏗️ Ward Civil & Environmental Engineering x Sydney Roosters: "From grassroots to the big stage, we're proud to extend our partnership with Ward Civil & Environmental Engineering into its 10th year in 2027. Celebrating a decade together as Proud Platinum NRLW Partner of the Sydney Roosters."
Rugby Union 🏉
New
🏉 Rhino Global Sport x Queensland Rugby Union: "The Queensland Rugby Union is pleased to announce a new partnership which will make Rhino Global Sport the Official Ball and Tackle Equipment Partner of the QRU as well as the Exclusive Licensed Retail Ball of the Queensland Reds."
Cricket 🏏
New
🚜 Cub Cadet x Brisbane Heat: "The Heat just picked up some serious horsepower 🏏 We're proud to welcome Cub Cadet as a new partner for the upcoming season, bringing together two iconic brands with a natural connection through the love of cricket, summer and the outdoors."
🏏 BatFast x New Zealand Cricket: "NZC will partner with global sports technology company BatFast to bring its interactive cricket experience to venues across the country during the Hero Vida India tour of New Zealand, Powered by Ai+ Nova Smartphone. With the support of NZC's Major Sponsor, ANZ, the ANZ BatZone will give fans the chance to pick up a bat, test their skills and take part in BatFast's augmented-reality cricket simulator and feel the thrill of facing and striking a real ball. The free-to-play activation will be launched at a community event in Christchurch on October 21 and feature at matches in Christchurch, Wellington, Auckland, Hamilton and Tauranga between October 22 to December 1."
Renewal
🛡️ Wilson Security x Hobart Hurricanes: "Wilson Security and the Hobart Hurricanes are proud to announce the extension of their long-standing partnership, with the renewal taking the relationship into its 10th consecutive season. Wilson Security CEO Nick Frangoulis said the milestone reflected a genuine, shared commitment to the Tasmanian community. 'As a national business, we do not underestimate the importance of investing in Tasmania, its people and its communities. This partnership is about demonstrating our long-term commitment to an important market, as much as it is about cricket. Seeing our brand on the helmets and headwear of both the Hurricanes' men's and women's programs for a decade is something we're incredibly proud of.'"
♻️ Manhari Metals x Cricket Victoria: "Cricket Victoria and Manhari Metals are pleased to announce a two-year renewal of their partnership, with the Victorian-owned and operated business continuing as Major Partner of the Victorian Women's Cricket Team 💚"
💻 Sharp EIT Solutions x Cricket Victoria: "Cricket Victoria is pleased to announce the renewal of their partnership with Sharp EIT Solutions, which will see the technology provider continue as the organisations' Official Technology Partner. As part of the renewed partnership, Sharp EIT Solutions will expand its support across the broader Victorian cricket program, including the Victorian Men's Team."
💻 Sharp EIT Solutions x Melbourne Stars: "The Melbourne Stars is pleased to announce the renewal of its partnership with Sharp EIT Solutions, which will see the technology provider continue as our Official Technology Partner. Sharp EIT Solutions continues to provide our staff with managed IT services, onsite support, cybersecurity reviews, service desk assistance and ongoing technology governance to achieve the best on and off the field."
Netball 🏐
Renewal
👟 ASICS x Netball Australia: "Netball Australia has renewed its long-standing partnership with ASICS, expanding the relationship into a multi-year head-to-toe apparel agreement covering the Australian Diamonds through to the Netball World Cup Sydney 2027. The partnership includes match dresses, training apparel and replica merchandise, with the new uniform developed alongside players and featuring the 'Ganurra' artwork by Yorta Yorta artist Alkina Edwards, representing fire, unity and cultural heritage."
Basketball 🏀
New
🏗️ Verso Projects x Brisbane Bullets: "The Brisbane Bullets are delighted to announce a new multi-year Principal Partnership with Verso Projects. Verso is a design-led Brisbane builder-developer delivering landmark residential and mixed-use projects across South-East Queensland. As part of the partnership, the Verso logo will feature prominently across the chest of the Bullets' on-court uniforms while their presence will also extend across the Club's digital and outdoor marketing channels."
🚜 Fleet Plant Hire Solutions x South East Melbourne Phoenix: "The Phoenix Academy is set for a boost this season, with Fleet Plant Hire Solutions coming on board as the naming rights partner of the program. 🔥"
💃 Eden Dance Academy x UC Capitals: "Coming to AIS Arena in WNBL27... introducing the Caps Dance Crew! 💜 We're partnering with Eden Dance Academy to bring even more energy to game days, and add a new element of entertainment. See the crew in action on October 17 when they debut at our season opener against the Bendigo Spirit!"
Renewal
🏛️ Western Australian Government + Tourism WA x Basketball Australia: "Locked in out west 🏀 The Foot Locker Under 14 Club Championships are staying in Western Australia until 2029, returning to Willetton Basketball Stadium from 2027 under a renewed three-year agreement. Proudly supported by the Western Australian Government and Tourism WA."
🎬 Event AV Services x UC Capitals: "Lights. Camera. Game Day! 💜 We're proud to welcome Event AV Services (EAVS) back for our third season together as we continue to take the Caps game-day experience to the next level. From lighting and sound to vision and all the moments that get AIS Arena buzzing, EAVS helps bring the energy of the Caps to life every home game."
📻 Amplify + Region Canberra + WIN TV x UC Capitals: "The UC Capitals are set to take their story to even more Canberrans this WNBL season, with Amplify, Region Canberra and WIN TV continuing as Official Media Partners for the 2026/27 campaign. With the Caps preparing to return to AIS Arena for the first time this season on October 17, the partnerships will help bring fans closer to the team both on and off the court, while shining a spotlight on the people, stories and community behind the club. From game-day coverage and player features to community initiatives and the latest news from the Capitals, the three media partners will play an important role in sharing the Club's journey throughout the season."
Football ⚽
Upgrade
📦 Oz Shipping Containers x Newcastle Jets: "Newcastle Jets are delighted to confirm that Oz Shipping Containers have grown their support to the Club by becoming the Principal Partner of the A-League Men's team for the 2026/27 season."
Renewal
🛍️ Westfield x Western Sydney Wanderers: "We are proud to announce a major extension of our long-standing partnership with Westfield, with the iconic brand becoming Co-Major Partner of the Club as part of a new two-year agreement. The extension will represent 14 years of partnership between the Wanderers and Westfield, making it one of the longest-standing commercial relationships in the Club's history."
📻 MediaWorks NZ x Wellington Phoenix: "The Wellington Phoenix are pleased to be continuing our partnership with MediaWorks NZ as our Official Radio Partner for the 2026/27 season. MediaWorks will support the club through its nationwide network of radio brands, helping us reach and engage fans and football audiences across Aotearoa."
Venue 🏟️
Renewal
📺 Samsung x Allianz Stadium: "We're pleased to announce Samsung has extended its partnership with Allianz Stadium for another year, with the Samsung Lounge to continue to provide premium experiences for fans at some of Sydney's biggest sport and entertainment events."
Running 🏃
New
📺 9Network x Australian Athletics: "Australian Athletics has signed a seven-year broadcast partnership with the 9Network, providing free-to-air coverage of domestic events from 2027 through to 2033 across Channel 9 and 9Now. The agreement will cover live coverage of events including the Maurie Plant Meet and national championships, alongside digital storytelling, preview shows and documentaries during the Los Angeles 2028 and Brisbane 2032 Olympic and Paralympic cycles."
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