Tooheys x Sydney Swans

Brick Lane Brewing x Melbourne Storm

St Andrews Beach Brewery x Melbourne FC

Hop Nation Brewing Co. x Western Bulldogs

Why: Priceline re-entered the sponsorship market this week as Official Pharmacy, Health and Beauty Partner of Netball Australia.

Context: Pharma sponsorship has been dominated by competitor Chemist Warehouse in recent years, with 27 major partnerships across 10 different sports, helping drive the company’s growth. Priceline historically had Women’s-focused sponsorships with Football Australia, Western Bulldogs and Sydney Sixers, but has been inactive since 2023. Now back in sponsorship, the brand may be open to further opportunities to meet its objectives supporting the health and wellbeing of Australian women, families and local communities.

So what: Priceline is still underinvested in sponsorship relative to its market position (c. half as many stores as Chemist Warehouse). With Chemist Warehouse locking out the category with AFL, NRL, AO and Cricket Australia, properties such as A League Women and WNBL offer rare opportunities to compete at the NSO level.

🧡 Airwallex x Essendon FC: "We’re proud to announce a new multi-year partnership with global financial platform Airwallex, who join the club as a Co-Major Partner."

🔋 Anker SOLIX x Hawthorn FC: "Hawthorn will be powered by Anker SOLIX from 2026 and beyond, with the global home battery leader joining the Club as a Premier Partner of its AFL and AFLW sides."

🤝 Yarra Junior Football League x Collingwood FC: "We’re excited to announce a new community partnership with the Yarra Junior Football League (YJFL) that will strengthen football pathways and community engagement across north-east Melbourne."

🧘 CorePlus Studios x Hawthorn FC: "Hawthorn has announced a new partnership with global movement leader CorePlus Studios, joining as the Club’s Official Movement Partner."

🛫 Fiji Airways x Gold Coast SUNS: "Fiji Airways just joined us as our new International Airline Partner."

🏇 Unibet x GWS GIANTS: "The GWS GIANTS have announced a multi-year partnership with Unibet... The agreement sees Unibet become the Official Wagering Partner for both the GIANTS' AFL and AFLW programs."

🍺 St Andrews Beach Brewery x Melbourne FC: "With a new era brewing at the Melbourne Football Club, the Demons are proud to announce St Andrews Beach Brewery as the club’s official beer partner."

☁️ IREN x Sydney Swans: "Sydney Swans join forces with IREN."

🍺 Tooheys x Sydney Swans: "Tooheys are now the Official Beer Partner of the Sydney Swans AFL & AFLW teams!"

🍺 Hop Nation Brewing Co. x Western Bulldogs: "local favourites Hop Nation Brewing Co. as the Club's Official Beer Partner for at least the next two seasons."

📺 Loewe Technology x St Kilda FC: "evolution of our partnership with German technology pioneer Loewe Technology, with the brand extending its commitment as a Major Partner across our AFL and AFLW programs."

🍺 Brick Lane Brewing x Melbourne Storm: "Melbourne Storm is pleased to welcome Brick Lane Brewing as the club’s new Official Beer Partner."

🎰 Betfocus x Parramatta Eels: "The Parramatta Eels National Rugby League Club are pleased to announce Betfocus as the Club’s new Official Wagering Partner."

🏥 BallyCara x Dolphins NRL: "The Dolphins are proud to see BallyCara extend their partnership with the Dolphins for a further two years."

📱 One New Zealand x One NZ Warriors: "One New Zealand has extended its partnership with the One New Zealand Warriors beyond three decades, tonight announcing it has renewed its sponsorship for another five years to the end of the 2031 NRL season."

🍪 Arnott’s x One NZ Warriors: "Arnott’s will certainly be bringing the flavour in 2026 re-signing for another two years as our official snack partner."

🏘️ Strata Republic x South Sydney Rabbitohs: "We are beyond excited to continue our partnership with the Rabbitohs for the 2026 season."

🍔 McDonald's x Wests Tigers: "Pleased to announce the extension of our partnership with McDonald's for a further three years."

💰 Equip Super x Supercars: "Introducing the Official Superannuation Partner of the Repco Sprint Cup, Equip Super."

📱 Boost Mobile x Supercars: "Supercars and Boost Mobile confirm expanded multi-year partnership through to 2028."

🔥 ETS x Crusaders: "We're thrilled to announce a new long-term partnership with the team at ETS."

🏡 Tremains Real Estate x Hurricanes: "The Hurricanes are pleased to confirm Tremains Real Estate as the Match Day Partner for next month’s Super Rugby Pacific match against the Western Force."

🎙️ ABC x Football Australia: "The ABC will be the home of the AFC Women’s Asian Cup Australia 2026™ following a broadcast agreement with Football Australia."

🏫 St Michael’s Grammar School x Melbourne Victory: "Melbourne Victory is pleased to announce a new partnership with St Michael’s Grammar School, which sees them become the Club’s Official School Partner."

🛡️ Infront Security x Squash Australia: "Squash Australia is pleased to announce Infront Security as the Official Security Partner for the Squash Australian Open."

📱 Playbypoint x National Pickleball League: "National Pickleball League (NPL) is excited to announce a strategic partnership with Playbypoint to scale racquet sports across Australia."

💊 Priceline Pharmacy x Netball Australia: "Netball Australia and the Origin Australian Diamonds have announced a new national partnership with Priceline Pharmacy."

🎓 Adelaide University Sport and Fitness x Volleyball Australia: "Volleyball Australia is proud to announce a new scholarship opportunity in partnership with Adelaide University Sport and Fitness."

🏀 Gerflor x Basketball WA: "Basketball WA is pleased to announce a new commercial partnership with Gerflor – a world leader in indoor sports flooring since 1947."

⚡ BikeSportz x AusCycling: "BikeSportz has renewed its support of Australian cycling through until 2027, continuing as the Official Nutrition Partner."

👕 Sylvia P Teamwear x Commonwealth Games Australia: "Commonwealth Games Australia (CGA) is pleased to announce a new partnership with Sylvia P Teamwear as the Official Gymnastics Competition Wear Supplier."

❄️ Thredbo Resort x Paralympics Australia: "Thredbo Resort has been announced as the Official Ski Resort of Paralympics Australia."