1st April 2026

This Week In Sponsorship
Highlights
Harvey Norman is the new naming rights partner of Rugby Australia’s Get Into Rugby grassroots program - their third major move of 2026, including one not yet announced.
JAGGAD was unveiled as the new Hawthorn AFLW apparel partner. THE ICONIC was a Brand To Watch last week after other recent activity in the category.
Port Adelaide announced Health Partners as its Official Health Insurance Partner. Health Insurance is currently a Hot Category, with 8 major announcements in the last two weeks.
XFM (Xpress Freight Management) will appear on the Sternum position of the Perth Bears. It was one of 19 brands new to sponsorship this week - see them all in the Scout Pro Dashboard.
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Activity this week

This Week In Sponsorship
Announcements
Rugby League 👕
New
🗣️ 4Voices x Brisbane Broncos: "The Broncos are proud to partner with 4Voices to support women and girls in crisis... fans will have the opportunity to be part of that change by supporting 4Voices through the 50-50 Charity Raffle."
🅿️ Carpark-King Pty Ltd x Cronulla Sharks: "The Sharks will have two strong local businesses behind them in 2026 and 2027 with Carpark-King Pty Ltd and Gold Management - Building & Facilities signing on as NRLW back-of-shorts sponsors."
🏢 Gold Management - Building & Facilities x Cronulla Sharks: "The Sharks will have two strong local businesses behind them in 2026 and 2027 with Carpark-King Pty Ltd and Gold Management - Building & Facilities signing on as NRLW back-of-shorts sponsors."
🏠 Kindred Property x Dolphins NRL: "The Dolphins are proud to welcome Kindred Property to the Phin family, strengthening a shared commitment to community, connection and growth across the Redcliffe and Moreton Bay Region."
⚡ Mother Energy x North Queensland Toyota Cowboys: "The North Queensland Toyota Cowboys are thrilled to announce a new partnership with Mother Energy, who will join the club as an official partner for the 2026 and 2027 NRL seasons."
🛠️ Total Tools x Gold Coast Titans: "The Gold Coast Titans are proud to announce our partnership with Total Tools Burleigh Waters, strengthening commercial backing ahead of our 2026 season opener."
🚚 XFM (Xpress Freight Management) x Perth Bears: "We are proud to announce XFM (Xpress Freight Management) as an official sponsor, taking the much sought-after sternum sport on our jersey."
AFL 🎽
New
⚖️ Wyatts Lawyers x GWS GIANTS: "The GIANTS welcome Wyatts Lawyers as an Official Partner for the 2026 season!"
👕 Jaggad x Hawthorn Football Club: "Hawthorn is proud to unveil popular premium activewear Jaggad as its new AFLW apparel partner."
🏥 Health Partners x Port Adelaide FC: "We are proud to announce that Health Partners has joined the club as our Official Health Insurance Partner."
🤖 Dreame Technology x Sydney Swans: "We are excited to have welcomed Dreame Technology, a leading global technology company, to the red and white family as a Premier Partner."
Renewal
🛠️ Milwaukee Tool Australia & New Zealand x Richmond Football Club: "Milwaukee Tool Australia & New Zealand has extended its partnership with the Club for a further two years 🥳"
💪 Revo Fitness x WA Football: "Thousands of young Australian rules footballers across Western Australia will continue to benefit from a major grassroots sporting initiative, with Revo Fitness extending its partnership with WA Football for a further two years."
Rugby Union 🏉
New
❄️ AirTouch x Crusaders: "The Crusaders have announced a new partnership with AirTouch."
🛒 Harvey Norman x Rugby Australia: "As naming rights partner of the “Get into Rugby” program, Harvey Norman will support Rugby Australia and the Australian Rugby Foundation to grow grassroots participation across the country."
Renewal
✈️ Gullivers x Queensland Rugby Union (Queensland Reds): "The Queensland Rugby Union and Gullivers are delighted to announce an extension of their partnership at a time when the sports travel experts are expanding their experience-driven travel products."
Surfing 🏄♂️
New
🚘 Ford Australia x Surfing Australia: "Surfing Australia is extremely proud to announce a new partnership, with Ford Australia, an icon of Australian motoring. Ford has come on board as Official Auto Partner and Major Partner, set to support the sport from grassroots participation through to the highest levels of performance."
Renewal
🥛 Breaka Flavoured Milk x Surfing Australia: "Surfing Australia is extremely proud to extend its partnership with iconic Queensland milk brand, Breaka, for a further two years. Breaka will return as the presenting partner of the Australian Interschools Surf Championships, following a successful partnership in 2025."
Multi-sport 🏅
New
🛡️ AAMI x Australian Commonwealth Games Team: "The Australian Commonwealth Games Team has officially welcomed AAMI as a Proud Partner, marking the national insurer’s inaugural collaboration with Commonwealth Games Australia ahead of the Glasgow 2026 Games."
💰 We Make A Difference x SportWest: "SportWest is proud to announce a new two-year partnership with We Make A Difference, an organisation dedicated to helping individuals and organisations reduce cost-of-living pressures through exclusive savings and benefits."
Motorsport 🏁
New
⛏️ Comiskey Mining Services x Motorsport Australia Off Road Championship: "The Motorsport Australia Off Road Championship (AORC) is pleased to announce Comiskey Mining Services as the naming rights partner for 2026, the 45th year of the championship."
Basketball 🏀
Renewal
🎭 RWS Global x Hoops Capital: "Hoops Capital, the home of the Sydney Kings and Flames have announced that they have extended their partnership with RWS Global, experts in live production across sport and entertainment, to further their game day experiences and elevate the fan engagement of all fans."
Hockey 🏒
Renewal
💻 revolutioniseSPORT x Hockey Australia: "Hockey Australia and revolutioniseSPORT have announced a long-term extension of their decade-long partnership. The agreement reaffirms revolutioniseSPORT as the Official Technology Partner for the national sporting organisation..."
Netball 🏐
Renewal
🏥 HCF x Melbourne Vixens: "The Melbourne Vixens have announced a three-year extension of their partnership with HCF, Australia’s largest not-for-profit health fund. Remaining as a Premier Partner, HCF will continue its longstanding support of both the Vixens and Netball Victoria..."
Get more insights with Scout Pro
Which Brands are new to sponsorship this week?
Which Brands had deals expire this week or in the past month?
Which other deals were new this week but weren’t announced publicly?
Which are the hottest and coldest categories right now?
Who are the Brands to Watch for new activity in the coming months?

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