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The Scouting Report

Sep 25, 2024

•

10 min read

The Scouting Report

The impact of sponsorship on Telco market share

Alex MacAdie
Mark Isaacs
Alex MacAdie, +1
This Week in Sponsorship

Sep 18, 2024

•

5 min read

This Week in Sponsorship

SharkNinja shakes up Appliances with A-League Women naming rights

Mark Isaacs
Alex MacAdie
Mark Isaacs, +1
This Week in Sponsorship

Sep 11, 2024

•

6 min read

This Week in Sponsorship

Lions give Youi the clear lead in QLD

Mark Isaacs
Alex MacAdie
Mark Isaacs, +1
This Week in Sponsorship

Sep 4, 2024

•

5 min read

This Week in Sponsorship

Wildcats extend HIF, making it the longest partnership in NBL history

Alex MacAdie
Alex MacAdie
Gambling Sponsorship Crackdown?

Aug 8, 2024

•

7 min read

Gambling Sponsorship Crackdown?

How the impacts would be felt across the landscape

Alex MacAdie
Mark Isaacs
Alex MacAdie, +1
Super deal for Giants a sign of things to come?

Jul 26, 2024

•

6 min read

Super deal for Giants a sign of things to come?

Why others might want to be Aware...

Alex MacAdie
Mark Isaacs
Alex MacAdie, +1
Sponsorship Snapshot - 2024 Q2

Jul 19, 2024

•

5 min read

Sponsorship Snapshot - 2024 Q2

Learnings from the last 3 months in sponsorship

Alex MacAdie
Mark Isaacs
Alex MacAdie, +1
QCB bank another major sponsorship

Jul 10, 2024

•

4 min read

QCB bank another major sponsorship

How their new Heat deal shakes up the Banking landscape

Alex MacAdie
Mark Isaacs
Alex MacAdie, +1
BUPA strengthen position with NZ Rugby deal

Jun 26, 2024

•

5 min read

BUPA strengthen position with NZ Rugby deal

An exploration of market share vs sponsorship share in PHI

Alex MacAdie
Mark Isaacs
Alex MacAdie, +1
Shark Park Rights up for Sale

Jun 19, 2024

•

5 min read

Shark Park Rights up for Sale

Potential targets for the next Naming Rights sponsor

Alex MacAdie
Mark Isaacs
Alex MacAdie, +1
Sportswear sponsorship made simple

Jun 13, 2024

•

5 min read

Sportswear sponsorship made simple

Unpacking the complex world of apparel suppliers

Alex MacAdie
Mark Isaacs
Alex MacAdie, +1
Ford signs with QRL for 4-years

Jun 5, 2024

•

4 min read

Ford signs with QRL for 4-years

Exploring the implications of this landmark deal

Alex MacAdie
Mark Isaacs
Alex MacAdie, +1
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