Which are the hottest categories for sponsorship investment right now?
Scout’s weekly rank of the sectors most active in sponsorship.
See the full rankings and all deals in the Scout Pro Dashboard.
The Lawyers category saw gains with 16 new deals in the last 3 months. The category is especially hot in AFL and NRL:
Wyatts x GSW Giants (new this week)
Maurice Blackburn x Carlton
Thomson Geer x Adelaide
MCB x Manly
Lifestyle Injury Lawyers x Gold Coast Titans
Hannay Criminal Defence x Gold Coast Titans
The latter two deals demonstrate the opportunity for carve-outs within the category too, e.g. Injury v Criminal Defence Lawyers.
Recent activity was a key reason that previous sponsorship leader Brydens was a Brand To Watch this week.
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About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend in the last 3 months).
Note data may change based on new sponsorships being discovered retrospectively. Soon all new and expired sponsorships will be uploaded weekly - stay tuned!
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