Why: Significant new partnership starting in 2026 with the Melbourne Demons. May be open to further sponsorship opportunities in light of competitor activity, after new deals in the last week for Ray White (NZ Rugby) and Jellis Craig (Melbourne Vixens).

Context: Real Estate one of the fastest-growing sponsorship categories in the last 12 months, especially Ray White who added Crows, Swans, Magpies, Firebirds & more. Harcourt’s also has long-standing partnerships with Melbourne United and Chiefs (NZ).

So what: Current portfolio heavily skewed to Melbourne, may prioritise opportunities with Sydney or Brisbane-based clubs (markets where they face toughest competition and have previously held sponsorships).