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Hot Categories
A weekly rank of the sectors most active in sponsorship, based on Scout’s Category Temperature.
Payment Providers is the hottest category, with more recent activity this week:
American Express x NFL (Melbourne game)
Ria Money Transfers x Lakapi Samoa (Rugby Union)
This is in addition to other activity so far in 2026:
Airwallex x Essendon, Blues
Corpay x Rugby Australia, LIV Golf
Revolut x Hawks
Ebury x Adelaide United
See the rest of Hot Categories this week with Scout Pro
About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard.
Brands To Watch
A weekly list of 5-10 Brands primed for future sponsorship activity, based on recent activity and changes to the competitive landscape.
Why: Taubmans key competitor Dulux renewed with Geelong this week to 2028, after recent renewal with North (to 2028) and Victory partnership to 2027.
Context: Major paint brand in Australia under-invested in sponsorship, having previously held Tier 2 partnerships with Brisbane Lions and Parramatta Eels.
So What: May review sponsorship strategy in wake of Dulux recent activity. NSW/QLD represent relatively clean air for the category, with all three Dulux partnerships in Victoria.
See the remaining Brands to Watch this week with Scout Pro
Scout now tracks all Club websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
New Entrants (brands new to sponsorship this week)
See New Entrants this week with Scout Pro
Recent Expiries
See Recent Expiries with Scout Pro
Unannounced New Deals (tracked by Scout but not via public announcement)
See Unannounced New Deals this week with Scout Pro
Explore further in the Scout Pro Dashboard for interactive features and more details, including all other sponsorships, recent activity, and Term.
Explore more in the Scout Pro Dashboard
See the full list of 100+ sponsorship categories
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