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Hot Categories
Your weekly rank of the fastest growing / most active categories in sponsorship.
Hot Categories
Solar returned to the #1 hot category, driven by:
Voltx Energy x Manly - expanded and upgraded two-year partnership after successful year 1
Powerbay x Melbourne Mavericks (announced 27 April, reported to Scout Pro subscribers on 9 April)
Recent partnerships for ANKER SOLIX, 1Komma5, Esysun
See the rest of Hot Categories this week with Scout Pro
About Hot Categories: Scout’s Category Temperature Score is an index based on recent growth and activity (accounting for changes in both number of deals and approx. spend/term).
See the full rankings in the Scout Pro Dashboard, and check out recent articles for overviews of other hot categories.
Brands To Watch
Your weekly list of Brands primed for future sponsorship activity, based on recent activity and changes to the competitive landscape.
Why: EnergyLIB is a competitor to VoltX Energy, who upgraded their Manly Sea Eagles partnership this week, suggesting sponsorship is working as a customer acquisition / trust-building channel for home battery brands.
Context: Solar is the hottest sponsorship category; and EnergyLIB has recently launched in Australia with a residential-only home battery system, positioning around simplicity and family homes.
So What: EnergyLIB may look to sponsorship as a new entrant trying to build awareness and trust in the Australian home battery market. A NSW or QLD club partnership would help respond directly to VoltX’s Manly activity, while a family/community-led property could align well with its “designed for the home” positioning.
See the remaining Brands to Watch this week with Scout Pro
Scout tracks all sports organisation websites on a weekly basis, giving Pro users first-mover advantage with intel from the hidden sponsorship market:
New Entrants (brands new to sponsorship this week):
See New Entrants this week with Scout Pro
Unannounced New Deals (detected by Scout but not via public announcement):
See Unannounced New Deals this week with Scout Pro
Recent Expiries (detected by Scout after sponsor removed from website):
See Recent Expiries with Scout Pro
Plus, announced deals (This Week In Sponsorship):
This Week In Sponsorship
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