Why: THE ICONIC is a new entrant in sponsorship, signing their foundation partnership with the Knights NRLW team this week, including a spot on the playing kit.

Context: They join other recent female focussed fashion brand partnerships such as KOOKAÏ x Hawthorn Hawks, Farage x Sydney Swans and SABA x West Coast Eagles.

So what: Look for THE ICONIC to expand into AFLW clubland to round out a national presence. Note - AFLW’s league-wide supplier deal with Cotton On expired in 2025, allowing clubs to pursue individual kit deals.

⚡ Energy Australia x AFL: "The AFL is proud to announce a landmark five-year partnership with EnergyAustralia, with the leading energy retailer joining as the Official Energy Partner of the AFL, AFLW and Marvel Stadium."

🔋 V Energy x Sydney Swans: "We are thrilled to announce a multi-year partnership with Australia and New Zealand’s number one energy drink, V Energy."

🏗️ Grounded Construction Group x West Coast Eagles: "The club is excited to welcome aboard Grounded Construction Group as an official AFL and AFLW partner."

🍷 Red Hill Estate x North Melbourne FC: "North Melbourne is pleased to welcome acclaimed Mornington Peninsula winery Red Hill Estate as the club's Official Wine Partner"

⚡ ATCO Australia x WAFLW: "WA Football is proud to welcome ATCO as the naming rights partner of the Western Australian Football League Women's (WAFLW) competition ahead of the new season this month."

🏥 Health Partners x Adelaide Football Club: "Health Partners – the largest South Australian-based not-for-profit health fund – has signed on as the Official Health Insurance Partner of the Adelaide Football Club... already demonstrated strong faith in the Club by committing to a two-year extension."

👗 THE ICONIC x Newcastle Knights: "Newcastle Knights have secured a new commercial partnership with THE ICONIC , naming the platform as their exclusive online retail partner ahead of the 2026 NRLW season."

✈️ Air New Zealand x One NZ Warriors: "Air New Zealand is extending its role as the One New Zealand Warriors’ official air travel partner to 33 years after recommitting its partnership to the end of 2028."

🪙 Coinstash x Sydney Roosters: "The Sydney Roosters are proud to announce that Coinstash will continue as the Club's Official Cryptocurrency Partner for the 2026 NRL season, marking a second successive year of a landmark partnership."

🏗️ SBS Fence and Toilet Hire x Sydney Roosters: "The Sydney Roosters are proud to announce the continuation of their valued partnership with SBS Fence and Toilet Hire, marking an extraordinary ninth consecutive year of collaboration."

🏷️ SEM x Netball World Cup Sydney 2027: "The Netball World Cup Sydney 2027 has appointed leading licensing agent Sports Entertainment Network (SEM) as the official licensing partner for the tournament."

🎒 High Sierra x Melbourne Mavericks: "Melbourne Mavericks have announced a new partnership with High Sierra, Inc. ahead of the 2026 Suncorp Super Netball Australia season."

🏥 HCF x Netball Australia: "Australia’s largest not-for-profit health fund, HCF, has announced a two-year extension as a Major Partner of Netball Australia and the Suncorp Super Netball League."

💰 LifeDirect x Hurricanes: "The Hurricanes are proud to announce a new three-year major partnership with Wellington based financial advisory firm LifeDirect."

🔧 Plumbtrax Infrastructure Services x Erebus Motorsport: "We’re proud to welcome and recognise Plumbtrax Infrastructure Services , who joined the Erebus Motorsport family earlier this year... representing the Plumbtrax brand on both cars in 2026"

⛽ Shell Card x Monochrome GT4 Australia: "SRO Motorsports Australia has confirmed that Shell Card will return as an official partner for the 2026 Monochrome GT4 Australia season."

👕 S-Trend Sportswear x Motorsport Australia: "Australian apparel and merchandise brand S-Trend Sportswear has officially extended its long-standing partnership with Motorsport Australia for the 2026 season."

👨‍🏭 KO Welding Tables & Supplies x Tickford Racing: "Tickford Racing today announced it’s continuing partnership with KO Welding Tables & Supplies through 2026."

🚗 Buckby Motors x Erebus Motorsport: "We’re proud to continue this relationship into 2026, with their ongoing support providing a vehicle for our management crew."

📱 Boost Mobile x WSL APAC: "Boost Mobile is excited to announce it will continue as the Official Telecommunications Partner of the World Surf League (WSL) Asia Pacific for the 2026 season."

🥤 POSCA Hydrate x Australian Steelers: "The Australian hydration soda startup has been named official drinks partner of Wheelchair Rugby Australia and the Australian Steelers."

🏛️ Latrobe City & Vic Government x Table Tennis Australia: "Table Tennis Australia has announced a partnership with Latrobe City Council and the Victorian State Government to bring the 2026 Table Tennis Australia National Hopes Tour... back to the Gippsland Regional Indoor Sports Stadium."