Highlights
Cronulla Sharks announced Think Renewable as the new Shorts partner of both the Men’s and Women’s teams. Solar is a hot category in NRL and NSW, joining SIP Energy, VoltX Energy, Nectr and more.
Townsville Fire confirmed the renewal of South32 on a three-year partnership. The Mining category is one of the largest investors in Women’s sport, with active Women's sponsorships from BHP, Fortescue, Gold Industry Group, Northern Star Resources Limited, Rio Tinto, Mineral Resources, Bravus Mining & Resources, Thiess, Agnico Eagle and more.
South East Melbourne Phoenix welcomed Budget Car Rentals as new Premier Partner for NBL27. Car Hire is currently one of Scout’s Hot Categories, and AVIS Budget Group was one of Scout’s Brands To Watch just two weeks ago - see more here.
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Activity this week

This Week In Sponsorship
Announcements
AFL 🎽
Renewal
🩻 Radiology Victoria x Geelong Cats: "We're proud to have Radiology Victoria united across both Men's and Women's programs as the club's Official Radiology Partner. Together, we're supporting elite and helping keep the Cats be at their best on and off the field. 🔵⚪"
🛠️ Toyota Material Handling Australia x Essendon Football Club: "We're pleased to announce Toyota Material Handling Australia will continue as a co-major partners of the Club's AFLW program for Season 11."
Rugby League 👕
New
♿ APM x NRL Victoria & Melbourne Storm: "APM has announced a new partnership with NRL Victoria and the Melbourne Storm to support the Victoria Wheelchair Rugby League team ahead of the National Championships, which are taking place on the Gold Coast from 10–12 July. This agreement provides vital resources and support for the Victorian representative squad, reinforcing the organisations' commitment to expanding the accessibility of rugby league and fostering a truly inclusive sporting environment."
🏦 Bank South Pacific x 2026 Rugby League World Cup: "Bank South Pacific (BSP) is proud to announce it will be a major sponsor of the 2026 Rugby League World Cup (RLWC26), highlighting its commitment to sport, community, and regional pride across the South Pacific. As the South Pacific's International Bank, BSP's sponsorship of RLWC26 aims to support national pride across the South Pacific and the growth and visibility of rugby league in the region while engaging communities, customers, and our staff."
📸 DJI x New Zealand Rugby League: "New Zealand Rugby League (NZRL) has named DJI as its Official Technology Partner for the 2026 season. The partnership will enhance content production across all levels of the game, using advanced imaging technology to bring fans closer to the action."
🎢 Dreamworld x One NZ Warriors: "We're turning Dreamworld into Wahsworld! We're proud to partner with the One NZ Warriors to bring something new to the Gold Coast - Wahsworld. For one week, Dreamworld will transform into a full-scale celebration of one of the NRL's most passionate fanbases, turning an away game into a shared experience across the entire park. This is just the beginning, with Wahsworld set to return each year the Warriors take on the Titans on the Gold Coast, for the next three years."
🌱 Think Renewable x Cronulla-Sutherland Sharks: "The Cronulla-Sutherland Sharks are pleased to announce a new partnership with Think Renewable, who join the club as front-of-shorts partner across both our NRL and NRLW programs. The agreement covers the remainder of the 2026 season for both teams, extending into 2027 as NRLW shorts sponsor."
Renewal
🚧 Endacom x Wests Tigers: "The Wests Tigers are proud to continue their partnership with Sydney-based civil construction and tunnelling specialists, Endacom Pty Ltd. Endacom has renewed their partnership with the Club for 2026, building on a strong relationship established in 2025."
Rugby Union 🏉
New
🛻 Toyota Hilux x New Zealand Rugby: "We're delighted to announce Toyota Hilux as the new naming rights partner of New Zealand Rugby's premier domestic competitions – the NPC, Farah Palmer Cup and Heartland Championship. This partnership brings together two iconic New Zealand brands that have been part of the fabric of communities across Aotearoa for generations. Fittingly, both the NPC and Hilux celebrate their 50th anniversaries in 2026, making this a meaningful milestone for two enduring Kiwi institutions."
Basketball 🏀
New
🧼 Cleanworks Australia x Brisbane Bullets: "We're proud to welcome Cleanworks Australia as the Official Cleaning Partner of the Brisbane Bullets for NBL27. Cleanworks will play an important role in helping maintain a hygienic, safe and professional environment across our High Performance Centre, supporting our players, staff and wider club throughout the season."
📣 Sunny Advertising x Brisbane Bullets: "We're delighted to welcome Sunny Advertising on board as a media partner for Hungry Jack's NBL27, strengthening our ability to create effective, meaningful campaigns and reach Brisbane Bullets fans and members across South East Queensland."
🚚 Budget Car & Truck Rental x South East Melbourne Phoenix: "We're proud to announce Budget Car & Truck Rental Pacific will join the Phoenix family as our new Premier Partner for NBL27. 🔥 Budget will feature prominently on Phoenix's home and away jerseys, training tops and exclusive discounts and special offers for members."
Renewal
🍷 Sirromet x Brisbane Bullets: "The perfect pairing continues! We're excited to welcome Sirromet back as the Brisbane Bullets' official Wine Partner for Hungry Jack's NBL27. We can't wait for another season of great moments, premium experiences, and enjoying some of Queensland's finest wines together."
⛏️ South32 Cannington x Townsville Fire: "Some partnerships go beyond the logo. 🏀 For more than a decade, South32 Cannington has been part of the Fire family, backing us on the court and in communities across North and North West Queensland. We're proud to continue that journey, with our partnership extended for another three years. More community visits, more basketball clinics, more opportunities to inspire the next generation."
Water Polo 🏊
New
🏳️🌈 Sydney Stingers Water Polo Club x Water Polo Australia: "We're proud to welcome the local Sydney Stingers Water Polo Club as Official Community Partner of the World Cup Finals 2026! 🏳️🌈🌊 This partnership celebrates the vital role the LGBTQIA+ community plays in growing the sport of water polo in Australia, shining a light on the diversity and inclusion programs led by the Sydney Stingers."
Football ⚽
New
👟 ASICS x Western Sydney Wanderers: "ASICS has officially joined forces with Western Sydney Wanderers FC, securing a new agreement to serve as the club's official kit supplier for the 2026/27 A-League season. The partnership encompasses the full range of on-field and training apparel, as well as footwear, ensuring that both the men's and women's programs are fully supported by the brand's technical performance equipment."
🍕 OTTO Restaurant x Brisbane Roar: "Roar are pleased to welcome OTTO Restaurant on board as a club partner for the upcoming 26/27 season 🎉 Renowned for its stunning waterfront setting and exceptional hospitality, OTTO Brisbane is one of Brisbane's most iconic restaurant destinations 🍝"
Renewal
🍕 Arrivederci Pizzeria x Brisbane Roar: "We're excited to continue partnering with Arrivederci Pizzeria for the 2026/27 season! 🍕"
🍏 Big Michael's x Brisbane Roar: "We're excited to continue partnering with Big Michael's to provide our A-League Men's & Women's with fresh fruit this 2026/27 season! 🥝"
📦 Cannon Logistics x Brisbane Roar: "We're proud to announce that Cannon Logistics will continue as a club partner after renewing for the 2026/27 season 📦 It's a pleasure to have you back on board Cannon Logistics 🎉"
✈️ Western Sydney International Airport x Western Sydney Wanderers: "Western Sydney International Airport 🤝 Sydney Super Cup. We're proud to announce that WSI has joined us as our Major Partner for our upcoming clash against Chelsea Football Club!"
Motorsport 🏁
New
💻 Red Hat x Matt Stone Racing: "Matt Stone Racing are proud to announce a new collaboration with Red Hat 🤝 MSR operates at over 280km/h on the racetrack, Red Hat powers mission-critical technology across industries - both recognise that success is driven by real-time data, rapid adaptability and resilient systems that perform under pressure."
Renewal
🔧 DEWALT x AUSX Supercross Championship: "We're proud to announce that DEWALT has expanded its commitment to the 2026 Boost Mobile AUSX Supercross Championship presented by Monster Energy, stepping up as a Major Partner for the season. As part of the expanded partnership, DEWALT will become the Naming Rights Partner of the SX1 category, while also continuing as the Naming Rights Partner of the DEWALT Superpole."
💰 MyPayNow x AUSX Supercross Championship: "We're excited to welcome MyPayNow back as a Major Partner of the Boost Mobile AUSX Supercross Championship presented by Monster Energy for the 2026 season. Following a successful first year together, MyPayNow returns as the Naming Rights Partner of the MyPayNow Holeshot – one of the most iconic and explosive moments in Supercross."
Get more insights with Scout Pro
The hidden market - new deals not announced publicly
Expired partnerships - deals ended in the last month
New entrants - brands new to sponsorship each week
Brands to Watch - Scout recommendations based on competitor activity
Hot Categories - the most active / fastest growing sectors

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