
This Week In Sponsorship
Highlights
Commonwealth Bank has been confirmed as Founding Partner and Official Bank for Brisbane 2032 Olympic and Paralympic Games, as well as the Australian Olympic and Paralympic Teams. The six-year partnership will cement CommBank one of the largest sponsorship spenders in Australia – fitting for its position as Australia’s largest bank.
Manly Sea Eagles announced a new partnership with human resources software provider Employment Hero. The brand previously had four partnerships across other sports and States through Essendon, West Coast, Blues (Super Rugby) and Walkinshaw Andretti United. Manly provides a strong complement to their portfolio, offering a presence in NRL, and in NSW.
It was a busy week for the Spirits category, with two new entrants in Buffalo Trace Bourbon x Lions and Ambra x SACA – both new entrants to sponsorship. Don’t miss out on all of the Hot Categories each week with Scout Pro.
Which 11 brands were new to sponsorship this week?
Which QLD-based construction company is about to announce a new partnership?
Which NSW-based construction company just exited a 4-year partnership?
Join Scout Pro subscribers for exclusive insights including:
The hidden market - new deals not announced publicly this week
Expired partnerships - deals ended in the last month
New entrants - brands new to sponsorship this week
Brands to Watch - Scout recommendations based on competitor activity
Hot Categories - the most active / fastest growing sectors
Activity this week

Announcements
Olympics 🥇
New
🏦 Commonwealth Bank x Brisbane 2032: "Commonwealth Bank has been named Founding Partner and Official Bank of the Brisbane 2032 Olympic and Paralympic Games, marking the first domestic partnership for the event."
AFL 🎽
New
🥃 Buffalo Trace Bourbon x Brisbane Lions: "The Brisbane Lions welcome Buffalo Trace Bourbon as Official Partner of the club, bringing a new bar experience to home fans, The Buffalo Trace Barrel House! From the world's most awarded distillery, Buffalo Trace brings centuries of bourbon making heritage to the heart of the Gabba, where victory is earned."
Renewal
💊 Chemist Warehouse x AFL: "The AFL is proud to announce the renewal of its long-standing partnership with Chemist Warehouse, marking more than a decade working together to support the health, wellbeing and performance of the people who make footy possible."
🏠 Ray White x Port Adelaide FC: "We are pleased to announce that premier partner Ray White has extended its partnership with the club for a further three years 🤝"
📺 SEN x Tasmania Football Club: "SEG is pleased to confirm expanded broadcast coverage of the Tasmania Football Club's VFLW program, with six matches to be broadcast during the 2026 VFLW season as part of a growing partnership with the Devils."
🍻 Stomping Ground Brewing Co. x North Melbourne FC: "We're excited to announce that our partnership with Stomping Ground Brewing Co. has been extended 🍻"
Rugby League 👕
New
💼 Employment Hero x Manly Warringah Sea Eagles: "The Manly Warringah Sea Eagles are pleased to announce an exciting new partnership with Employment Hero, marking Employment Hero's first partnership with a NRL club."
🎗️ The Lottery Office / Canteen Australia x Gold Coast Titans: "We're proud to be joining with The Lottery Office and Canteen Australia to shine a light on Youth Cancer Awareness Month at this weekend's Round 7 clash against the Warriors."
🎓 SEDA x St George Illawarra Dragons: "The Dragons are proud to be partnering with SEDA to provide aspiring young people with an opportunity to pursue a career in sport 🤝"
🤝 Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation x Melbourne Storm: "The Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation and the Melbourne Storm have announced a new partnership focused on creating sustainable opportunities for First Nations communities 🤝"
Renewal
🎨 Higgins Coatings x Brisbane Broncos: "We're delighted to extend our partnership with Higgins Coatings."
✈️ Ignite Travel Group x Gold Coast Titans: "Excited to extend our Ignite Travel Group partnership into 2026. 🤝"
Rugby Union 🏉
New
🎗️ Gallipoli Medical Research x Queensland Rugby Union: "The Queensland Rugby Union is proud to partner with Gallipoli Medical Research to raise the profile of the support they provide defence force veterans."
🏗️ KDL Property Group x Bond University Rugby Club: "KDL Property Group has expanded its investment in Queensland rugby, announcing a new partnership with Bond University Rugby Club alongside its 2026 season launch."
Renewal
🩹 USL Sport x Hurricanes: "The Hurricanes are happy to announce the renewal of their partnership with USL Sport, who will continue as the club's Official Supplier of Sports Medicine Products through to the end of 2027."
Hockey 🏑
New
♻️ SisterWorks Inc. x Hockey Australia: "Hockey Australia is extremely proud to be partnering with SisterWorks Inc. to repurpose retired Hockeyroos & Kookaburras playing kits."
Netball 🏐
New
🏦 IMB Bank x Netball NSW Premier League: "Netball NSW welcomes IMB Bank as the new naming rights partner of the Netball NSW Premier League."
🍟 Macca's / Ronald McDonald House Victoria & Tasmania x Melbourne Mavericks: "The Melbourne Mavericks are proud to partner with Macca's and Ronald McDonald House Victoria & Tasmania as the official match day partner for the Mavs' Round 6 Super Netball League Ltd clash with the West Coast Fever."
📺 Nine x Netball Australia: "Nine Group has secured a major five-year broadcast partnership with Netball Australia, locking in exclusive rights to Suncorp Super Netball, Australian Diamonds matches, and the 2027 Netball World Cup in Sydney."
Football ⚽
New
🥩 Aussie Beef x ASEAN United FC: "The ASEAN Football Federation (AFF) today announced Aussie Beef as the Official Beef Partner of the region's four premier competitions."
🌺 Auckland RSA x Auckland FC: "Partnering with the Auckland Returned Services Association (RSA), the game against Central Coast Mariners on Sunday, April 19, will feature numerous initiatives to raise awareness and financial support for all veterans."
💰 Northwest Funds x Sydney FC: "We're proud to announce Northwest Funds as the presenting partner for this special night."
💪 P3 Recovery x Melbourne Victory: "Melbourne Victory is pleased to announce P3 Recovery as the Club's Official Recovery Partner."
☕ Roasting Warehouse x Melbourne Victory: "Melbourne Victory is pleased to announce a partnership with Melbourne-based coffee specialists, Roasting Warehouse ☕️"
Horse Racing 🏇
New
🍺 Asahi Beverages x Victoria Racing Club: "We're pleased to announce a new partnership with Asahi Beverages, who will join Flemington as our official beer and cider partner from August, marking the beginning of the 2026/27 racing season."
Basketball 🏀
Renewal
🏛️ City of Moreton Bay / Queensland Government x Basketball Australia: "Basketball Australia is pleased to announce a two-year extension of its partnership with the City of Moreton Bay and the Queensland Government through Tourism and Events Queensland, with Moreton Bay to continue hosting the Foot Locker Under-18 and National Junior Wheelchair Championships through to 2028."
Touch Football 👕
Renewal
🏟️ City of Coffs Harbour x Touch Football Australia: "Touch Football Australia has officially extended its partnership with the City of Coffs Harbour, securing the DoorDash National Youth Championships for a third consecutive year in 2026."
Cricket 🏏
New
🍋 Ambra Spirits x SACA: "We're proud to announce that the South Australian Cricket Association has partnered with Ambra Spirits, with their refreshing cocktails now available on match days for SACA members."
American Football 🏈
New
🍷 Y Series x NFL (Australia & NZ): "South Australian wine brand Y Series has been named the Official Wine Sponsor of the National Football League (NFL) in Australia and New Zealand 🍷🏈"
Get more insights with Scout Pro
The hidden market - new deals not announced publicly
Expired partnerships - deals ended in the last month
New entrants - brands new to sponsorship each week
Brands to Watch - Scout recommendations based on competitor activity
Hot Categories - the most active / fastest growing sectors

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