
This Week In Sponsorship
Highlights
Teusner Wines was announced as new principal partner at Port Adelaide FC on a multi-year deal. It is one of twelve brands new to sponsorship this week.
Already one of Scout’s Hot Categories, there were three more Real Estate sponsorships this week:
Coronis x Broncos
Salt Property x Newcastle Knights W
Coastal Property Agents x WSL
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In another Hot Category, the GWS Giants announced Inglewood Coffee Roasters as an official partner in 2026 - first reported to Scout Pro subscribers in the 9 April Weekly Wrap.
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Other features:
The Hidden Market - new deals not announced publicly this week
Expired partnerships - deals ended in the last month
New entrants - brands new to sponsorship this week
Brands to Watch - Scout recommendations based on competitor activity
Hot Categories - the most active / fastest growing sectors
Activity this week

This Week In Sponsorship
Announcements
AFL 🎽
New
🔨 McCormack x Brisbane Lions: "McCormack is excited to announce our partnership with the Brisbane Lions for the 2026 and 2027 AFL men's seasons, being involved with the Brisbane Lions following their recent back-to-back premiership success."
☕ Inglewood Coffee Roasters x GWS GIANTS: "The GIANTS are pleased to welcome Inglewood Coffee Roasters as an Official Partner for the 2026 AFL season."
⚡ SOLO Energy x Gold Coast Suns: "We are proud to announce that SOLO Energy has joined the SUNS as our Official Energy Drink Partner!"
🍷 Teusner Wines x Port Adelaide FC: "Port Adelaide is proud to welcome the Barossa Valley's Teusner Wines to the club as a principal partner on a multi-year deal."
🪖 Defence West x Fremantle Dockers: "The Fremantle Dockers are proud to be working alongside the Western Australian Government on a new partnership designed to create meaningful connections between local communities, industry and future career pathways in WA."
Renewal
😁 Colgate x AFL: "The AFL - Australian Football League has extended its multi-year partnership with Colgate, strengthening the brand's role as the Official Smile of the league."
🩻 Radiology Victoria x Geelong Cats: "We're proud to announce our continued partnership with Radiology Victoria as The Official Radiology Partner of the Geelong Cats 🤝"
🥩 Thomas Foods International x Adelaide Crows: "We're proud to extend our partnership with South Australian family‑owned business Thomas Foods International, locking in a three‑year extension through to at least the end of 2029."
🏗️ Access Covers Australia x Collingwood Football Club: "We are thrilled to announce the continuation of our partnership with Access Covers Australia P/L for a further two years 🤝"
Rugby League 👕
New
🏠 Coronis Group x Brisbane Broncos: "Welcoming Coronis Group to the Broncos family 🐴 The official Real Estate Agent of the Brisbane Broncos 🤝"
☕ Dare Iced Coffee x Melbourne Storm: "Melbourne Storm has confirmed a high-energy new partner, welcoming Dare Iced Coffee to the Club for the next two seasons."
🎖️ Invictus Australia x Sydney Roosters: "We're proud to formalise our long‑standing relationship with the @sydneyroosters, creating new opportunities for veterans to connect with sport and with the Roosters community."
🧂 Salt Property x Newcastle Knights NRLW: "The nib Newcastle Knights NRLW brand alignment strategy continues to build strong momentum, announcing a two-year back of shorts partnership with renowned Merewether real estate powerhouse, Salt Property."
🧳 Voyager Luggage x New Zealand Rugby League: "We're proud to announce our new partnership with New Zealand-owned company Voyager Luggage, coming on board as the official luggage supplier for the Kiwis, Kiwi Ferns, and Wheel Kiwis in 2026 🇳🇿"
🛍️ Westfield Queensland x Brisbane Broncos: "This week we welcomed Westfield Queensland to the Brisbane Broncos family, bringing game day energy into Westfield centres all season long 🐴"
Renewal
🔋 VoltX Energy x Manly Warringah Sea Eagles: "We are proud to announce the extension and upgrade of our partnership with VoltX Energy, following a strong first year together."
Rugby Union 🏉
Renewal
⛴️ Bluebridge Cook Strait Ferries x Hurricanes: "The Hurricanes are proud to continue our partnership with Bluebridge Cook Strait Ferries for an eighth consecutive year as the official sponsor of the Bluebridge Family Zone."
🖨️ Ricoh New Zealand x Crusaders: "What made the night even more special was confirming our partnership renewal with the team from Ricoh New Zealand Limited. You've stuck with us through all the highs and lows over the past 21 years."
Netball 🏐
New
⚡ PowerBay x Melbourne Mavericks Reserves: "To coincide with the beginning of the 2026 Super Netball Reserves season this past weekend, PowerBay has been confirmed as the Major Partner of the Melbourne Mavericks Reserves."
Renewal
💗 HCF x Adelaide Thunderbirds: "HCF x Thunderbirds 🫶 We're proud to be extending our partnership with Australia's largest not-for-profit health fund for another two years 💘"
Basketball 🏀
New
📺 Nine x NBL: "The NBL has secured a two-year broadcast deal with Nine Network, making the network the new free-to-air home of Australian basketball from the 2026–27 season."
Renewal
⛏️ BHP x Adelaide 36ers: "The Adelaide 36ers are proud to announce an extension of their partnership with BHP, which will see the club continue to deliver impactful community programs across key regional centres in South Australia's north and far north."
Surfing 🏄
Renewal
🏠 Coastal Property Agents x World Surf League: "The World Surf League has expanded its partnership with Coastal Property Agents ahead of the 2026 Bonsoy Gold Coast Pro."
Football ⚽
New
🧹 CLN Facility Services x Melbourne Victory: "Melbourne Victory is pleased to announce CLN Facility Services as a new Associate and Academy Partner."
Motorsport 🏁
New
🪟 NOVUS Glass x Matt Stone Racing: "NOVUS Glass, part of the Fix Network family of brands, will partner with Supercars team Matt Stone Racing for the 2026 Supercars Championship, with the brand set to feature on the windscreen banner of Jack Le Brocq's No.4 Sherrin Rentals Chevrolet Camaro."
Renewal
🔧 Snap-on Tools Australia x Grove Racing: "We are excited to announce the renewal of our partnership with Snap-on Tools Australia."
Multi-Venue 🏟️
New
🎟️ AXS x Melbourne Park: "Melbourne's epicentre of live events is partnering with global ticketing provider AXS to deliver a world-class ticketing experience for year-round events outside the Australian Open (AO)."
Multi-Sport 🏆
Renewal
📷 Camerahouse Leederville x SportWest: "SportWest has officially announced a two-year extension of its partnership with Camerahouse Leederville."
Get more insights with Scout Pro
The hidden market - new deals not announced publicly
Expired partnerships - deals ended in the last month
New entrants - brands new to sponsorship each week
Brands to Watch - Scout recommendations based on competitor activity
Hot Categories - the most active / fastest growing sectors

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